2021 Ferrari Roma on 2040-cars

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Ferrari hybrids, SUV are in the plan to double earnings by 2022

Italian carmaker aims for core earnings of 2 bln euros by 2022 CEO Marchionne does not rule out smaller engines in the future If true electric supercar is ever made, it will be a Ferrari - CEO Shares rise more than 8 percent after mid-term targets released MILAN — Ferrari is looking to double core earnings to 2 billion euros ($2.5 billion) by no later than 2022 and become debt free a year earlier, betting on firm demand for supercars and new launches, including hybrids and an SUV. CEO Sergio Marchionne does not expect to double deliveries, but aims to keep pushing technological boundaries, launch new special editions and expand a customisation program to drive profit margins, which stood at 30 percent last year. Ferrari is also expanding its product range to vehicles that appeal to a larger demographic. Hybrids will be part of the portfolio from 2019, and an SUV is expected to be launched by late 2020. Downsizing engines was a possibility in future as long as Ferrari's uniqueness is preserved, Marchionne said. "We are absolutely convinced that these numbers are doable," Marchionne told analysts on a conference call, adding that profit margins could rise to at least 36 percent by 2022. "The house is firing on all cylinders, we are in a good place." The Italian group's medium-term outlook helped push its shares up more than 8 percent at one point on Thursday. They closed 7.5 percent higher at 103.2 euros. Ferrari's forecast suggests an average annual core earnings growth of 14.1 percent, or 17.9 percent, if it achieves the target a year early, said George Galliers, an analyst at Evercore ISI. "This type of earnings growth is unlikely to be seen by any other automotive OEM over the coming five years," Galliers said. However, he said the stock was not cheap and it remained to be seen if projected growth would be enough to attract investors over the coming months. After being spun off from Fiat Chrysler two years ago, Ferrari has sought to show it can increase profits without the backing of its parent. The group has clocked up several years of record earnings, helped by a number of special edition models. Ferrari reported on Thursday an 18 percent rise in 2017 adjusted earnings before interest, tax, depreciation and amortization (EBITDA) to 1.04 billion euros, in line with analysts' expectations and helped by sales of its 12-cylinder models. They include the GTC4Lusso and the 812 Superfast, the company's most powerful model to date.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Race Recap: Brazil ends the 2013 F1 season with whimpers, bangs [spoilers]

When the grid lined up at the Autódromo José Carlos Pace in Brazil there were just 71 laps, almost 306 kilometers, until the end of the 2013 season. Sometimes the circuit in Interlagos is deciding a Championship winner or showcasing new talent, and sometimes it's merely deciding a winner. This year was the latter.
2013 World Champion Sebastian Vettel in the first Infiniti Red Bull Racing lined up in front of Nico Rosberg in the first Mercedes-AMG Petronas, Fernando Alonso in the first Ferrari, Mark Webber in the second Red Bull and his final Formula One race, Lewis Hamilton in the second Mercedes, Romain Grosjean in the Lotus, Daniel Ricciardo in the first Toro Rosso and his final race for the team before moving to Red Bull, his teammate Jean-Éric Vergne, Felipe Massa in the second Ferrari and Nico Hülkenberg in the Sauber.
There were numerous theories about what surprises might occur, with race day being the first dry running of the weekend and rain predicted to fall at some point during the running. The first surprise came when the lights went out and Vettel, the consummate starter, got beat to the first corner.