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Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Lionel Messi jokes about rumors he bought 1957 Ferrari 335S

Rumors hint that star soccer player Lionel Messi was the highest bidder for the 1957 Ferrari 335S that sold for $34.9 million in Paris last week. He may have even outbid rival Cristiano Ronaldo to win the expensive Prancing Horse. Messi clearly heard about the speculation around his purchase and posted a photo of himself on Instagram holding Lightning McQueen from the Cars series. His jovial message read "My new car" and ended with several laughing emojis. According to Sport, the Ferrari's seller claimed Messi was the car's buyer in a press release about the auction, but the soccer star has decided to remain quiet. Sport further muddies the waters by citing anonymous sources close to Messi who deny he's the winning bidder. Whoever won the auction, we hope they let the public see this incredibly valuable, race-winning Ferrari sometime soon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.