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Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video:

Ferrari 212 Barchetta highlights RM auction at Villa d'Este

While show-goers sip champagne and basque in the glow of some of the most beautiful classics and most notable concept cars at the Concorso d'Eleganza Villa d'Este, at the Villa Erba just down the shore, collectors bid on some of the most tempting automotive creations. And this year was no exception. Highlighting RM Sotheby's auction this year was a rare classic 1952 Ferrari 212 Export Barchetta. The Touring-bodied competition roadster from Ferrari's early days fetched an incredible ˆ6,720,000 – nearly $7.4 million at current exchange rates – to set a new record for that model. According to Sports Car Market, the previous record was held by a 212 Export coupe that sold for $3.2 million early last year. A Barchetta failed to sell for a high bid of $1.97 million in 2008, which just goes to show how far this auction raised the bar for the 212. Though it was by far the top lot of the day, it wasn't the only million-dollar sale of the day. Heck, it wasn't even the only million-dollar Ferrari sold. A quartet of Ferrari supercars – including a 288 GTO, F40, F50 and Enzo – each fetched seven figures, as did a 250 GT Berlinetta Lusso and a 250 GT Cabriolet. So did a Lamborghini Miura, a '73 Porsche 911 Carrera RS 2.7 and a '53 Fiat 8V Cabriolet, if you can believe it. Other notable lots included a 1949 Alfa Romeo 6C 2500 SS Villa d'Este Coupe, a '74 Lancia Stratos and a rare stick-shift Ferrari 599 HGTE. All told, RM Sotheby's racked up nearly $30 million in sales at its first European auction since merging and rebranding, selling 34 out of the 39 lots consigned, but that stunning 250 California Spider did not appear to be among them.

Incredible $12 million Ferrari collection up for auction

Ferraris come up for auction all the time, but in Scottsdale next month Gooding & Company will be auctioning off an entire collection of Maranello's finest projected to fetch around $12 million. The collection belongs to one Tony Shooshani, described as "a widely published and renowned Ferrari collector." He's the proprietor of a 599XX Evo, a LaFerrari, and one of only six Pininfarina Sergio roadsters made. They'll remain in his collection, along with his prized 288 GTO and his thoroughbred Arabian stallion named Enzo. But he's liquidating some other notables from his garage, giving other collectors a chance to bring them home instead. This includes a trio of supercars. There's an Enzo tipped to fetch between $2.4 and 2.8 million, an F50 ($2.5-2.9m), and an F40 ($1.3-1.6m). The more classically inclined may be more enticed by the 1960s-era 250 GT Lusso ($2.2-2.5m), 250 GT Series II Cabriolet ($2-2.3m), and Dino 206 GT ($700-800k), and there's a pair of 80s models as well in a 512 BBi ($400-475k) and 328 GTS ($125-150k). The Berlinetta Boxer was Ferrari's first mid-engined twelve-cylinder supercar, and the 512 BBi was the ultimate incarnation thereof. It was never officially sold in the United States, but some still made it over here. This particular example was once owned by racing legend AJ Foyt. Those pre-sale estimates place the value of the collection altogether at $10.3 million on the low side, and as high as $13.5 million. That's a whole lot of cash, but there's a whole lot of machinery here – in both quantity and quality. So if you've had a good six or seven figures burning a hole in your proverbial pocket and have been looking for the right place to invest it, this could be your chance. Related Video: Gooding & Company is Thrilled to Announce The Tony Shooshani Collection to be Auctioned at the Scottsdale Auctions Headlining the historic collection, a trio of rare Ferrari supercars from an astute collector – the 1990 Ferrari F40, the 1995 Ferrari F50 and the 2003 Ferrari Enzo SANTA MONICA, Calif. (November 30, 2015) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars, is pleased to announce an outstanding array of Ferraris at its annual two-day Scottsdale Auctions on January 29 and 30, 2016.