Rosso Corsa With Tan Daytona Seats, Carbon Led Steering Wheel... on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari World May Be Comming To North America | Autoblog Minute

Ferrari has plans for parks in China and Spain and soon we could see a Ferrari World in North America.

2015 Ferrari 458 Italia to go turbo?

Forced induction has definitely hit trend status when it comes to performance cars. Whether it's the supercharged Hellcat V8 in the Dodge Challenger SRT, the latest twin-turbocharged M3/M4 or even the entry-level speed of the Ford Fiesta ST, if you want the fastest car in any given segment, in all likelihood it has a turbo or supercharger. Even Ferrari hasn't avoided the bandwagon with the latest iteration of the California that replaces the original 4.3-liter V8 with a 3.9-liter turbo V8 offering 552 horsepower for more power and better fuel economy. If recent rumors prove true, it might not be the only Prancing Horse to use this engine for long.
According to Car in the UK, Ferrari is planning to boost the 3.9-liter V8 up to around 670 hp and place it in a refreshed 458 Italia in 2015. If true, that is an astounding increase over the version from the latest California and a roughly 70-hp improvement over the current 458 Speciale.
The extra power would come with a serious challenge of how to maintain the 458's delicious exhaust note. Turbocharged engines are often quieter than their naturally aspirated counterparts, modern Formula One cars serving as a prime example. The California may get a pass because it's more of a GT, but the 458 is the brand's bread-and-butter sports car. It needs to sound like a proper Ferrari V8. However, Car claims Maranello is a step ahead and has a complicated exhaust layout - as is the case with the California T, we might add - ready to keep much of the characteristic yelp in tact.