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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Did Ferrari block Montezemolo from becoming F1 chairman?

The Formula One Group has appointed a series of new directors to its board. But while ousted Ferrari chief Luca di Montezemolo is among them, the latest reports suggest that he was earmarked to become the group's chairman, but that Sergio Marchionne blocked the appointment. Montezemolo, for those just joining us, served as chairman of Ferrari since 1991, but was ousted just a couple of months ago by Sergio Marchionne, chief executive of parent company Fiat Chrysler Automobiles who took his place at the head of the table in Maranello. During his tenure as Ferrari chief, Montezemolo sat as the team's representative on the F1 board (and also as chairman of the Formula One Teams Association), but despite having broken ties with Ferrari, Luca was renominated to the board as an independent member. That seat on the board, however, could have been at the head of the table, according to circulating reports, had Marchionne not expressed certain reservations, if not blocked the nomination outright. Montezemolo's appointment would have meant that both the F1 Group and the FIA would have been headed up by former Ferrari men, although Marchionne was quoted as saying that if it had been his call, he would have prevented Jean Todt from being elected to the presidency of the FIA as well. The chairmanship of the Formula One Group is separate from the role held by Bernie Ecclestone, who will continue to run the sport's day-to-day operations. Ecclestone has also rejoined the board along with Paul Walsh, the former head of distilling giant Diageo who was also tipped as a favorite to chair the F1 board. That role instead will return to Peter Brabeck, the former head of Nestle, who had previously stepped down from the chair of the Formula One Group.

Ryan Tuerck's Ferrari-powered Gumout GT4586 debuts at SEMA

Las Vegas is famous for its shotgun marriages, but the only Sin City nuptials we're interested in is the one officiated by Ryan Tuerck between a Toyota GT86 and the V8 engine from a Ferrari 458 Italia. The insane Gumout GT4586, as it's called, is probably one of the most well-known of the 2016 SEMA Show's stars, after video popped up showing the rear-drive Frankenstein firing up and spitting flames through its weird, front-mounted exhausts. The day after we published that video, which showed the GT86 in mostly bare frame, Gumout and Tuerck posted a second clip showing the Japanese-Italian coupe literally running rings around a 458 while wearing its sheetmetal and yellow-tinted headlights. The car's look in that second video carried over to the Las Vegas Convention Center floor, where the GT4586 showed up sans hood, ludicrously wide tires, and a huge wing and rear diffuser. It's clearly a good-looking car. You can check out our full SEMA gallery above, or, click the video below for a second look at Tuerck's Ferra-yota in action below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.