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Chris Harris does road and track work in the LaFerrari

Yes, we know, we just saw Chris Harris smoking it up around Anglesey Circuit in a Porsche 911 GT3 and a Ferrari 458 Speciale, and here he is again. But this is Harris in one of the (three!) era-defining supercars, and we simply can't miss that. Harris celebrates every aspect of the Ferrari LaFerrari but one - its name - praising it for "immediate" thrust, a "very pointy" front end, and the sound at 9,000 revs. Even if you watched without words, his face tells tales, sometimes intense, sometimes agog, and at least once, with mouth agape at 9:44, looking like he's doing something other than driving a car. His final verdict is that the LaFerrari "is in a class of two," but beats all. Take 15 minutes of your day to enjoy the video and discover the LaFerrari's only competitor, as well as "a little oversteer." In slow motion, naturally.

Marchionne hints at once-'obscene' idea: a Formula E electric Ferrari

Ferrari is certainly protective of its brand image, even if it means coming off as a Luddite. A year ago, Chairman and ( now) CEO Sergio Marchionne said that an all-electric Ferrari would be " almost an obscene concept," adding, "You'd have to shoot me first." So it's surprising to see him tell Auto, the FIA's magazine, that "we need to be involved" in all-electric racing series Formula E. Earlier the interview, Marchionne talks up Ferrari's need for electrification, at least in terms of incorporating more hybrid technology. "Hybridization is crucial to Ferrari," he says, not necessarily in meeting emissions targets, but for performance. Ferrari will use new technology, electrification included, in future models, with a focus on creating an emotional experience for the driver. Late last year, Marchionne said that the brand would leverage hybrid technology to boost production figures and profits, and that every model would offer some hybrid technology by 2019. When asked about the likelihood of Formula E entry, Marchionne says, "It's difficult to say." He then adds, "We need to be involved in Formula E because electrification via hybridization is going to be part of our future." What that level of involvement would be is also uncertain, but he didn't rule out the possibility of a Ferrari Formula E racer, which would by necessity be all-electric. Of course, Ferrari could find a development role in the race series without entering its own vehicle. Regardless of the type of involvement, Ferrari's reputation could stand to gain from representation in the series, especially if it means it's not appearing to fall behind the likes of McLaren, Jaguar, BMW, and Audi, who have all played a part in Formula E. Either way, it appears that Marchionne is warming up to electrification, and that the idea of an all-electric Ferrari – even if it's confined to a single race series — isn't quite as obscene as it once seemed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: AutoImage Credit: Getty Green Motorsports Ferrari Electric Hybrid Racing Vehicles Sergio Marchionne Formula E

Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video: