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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari dominated classic car auctions in 2014

If it seems to you that the prices being paid for top collector classics at auction keep ratcheting up, you're right. In fact in the US alone, some $1.3 billion were spent on collector cars this past year – a $100 million increase over 2013's tally. And much of that was made up of Ferraris. In fact vintage Prancing Horses accounted for nine out of the ten most expensive cars sold at auction in 2014 – and their prices went up by some 43 percent. The headline of the year, of course, was the 250 GTO which Bonhams sold in Monterey for over $38 million, setting a new world record. But impressive as that was, the GTO wasn't the only eight-figure Ferrari auctioned off this year. On the same week, RM sold a 265 GTB/C Speciale for $26.4 million. Bonhams sold a 375-Plus for $18.4 million at Goodwood, Gooding got $15 million for a 250 GT California Spider, RM raked in $11.5 million for a 250 LM and another $10 million for Steve McQueen's 275 GTB/4. The rest of the list was populated by another 250 California, another 275 and a 250 Mille Miglia, each of which sold for around $8 million apiece. That's the list reported by Ferrari itself, but while the top prices listed on Sports Car Market differ slightly, any way you slice it, the top ten slots are still taken by Maranello's finest. (Hagerty, for its part, reported a slightly different list a few days ago, with eight of the top slots taken by Ferraris and two by Ford GT40s.) Oh, and in case you're wondering, the tenth car on the list was not a Mercedes – the only marque that has traded places with Ferrari for the top place any year since the turn of the millennium. No, this year, the list was rounded out by the pristine white McLaren F1 that Gooding sold for $10.75 million at Pebble Beach this year, slotting in just above the McQueen 275. News Source: Ferrari, Sports Car MarketImage Credit: Ferrari Ferrari Auctions Classics record

Bid on Floyd Mayweather's Ferrari Enzo in New York

Floyd Mayweather has a bit of a thing for supercars. Heck, he bought 100 cars from one dealership alone. While his Ferrari Enzo is just one of many impressive cars in his collection, it's certainly special. And it's for sale. The 295th example in a run of 400 was done up in Rosso Corsa over black leather and sold new to a buyer in Dubai who barely ever drove it. Mayweather bought it from its original owner last year and put it in his collection, alongside so many other Ferraris and Bugattis. He only drove it some 200 miles, though, leaving this as one of the lowest-mileage Enzos around with just 560 miles on the odometer. Now that Mayweather is retired, he's putting the Enzo up for auction, consigning it to RM Sotheby's for its upcoming Driven By Disruption sale in New York next month. The record for the highest price paid for an Enzo at auction currently stands at over $6 million, set at Monterey this past summer by - you guessed it - RM Sotheby's. But that was the very last example, made for Pope John Paul II, with just 111 miles on it. The next highest price (also achieved by RM) was recorded a year prior at $1.925 million. That all-black example had three owners who clocked over 8,000 miles on it. The auction house anticipates that this example will sell for $3-3.5 million. Given the celebrity provenance and low mileage on this example, we won't be at all surprised to see it reach that amount. 2003 Ferrari Enzo Chassis no. ZFFCW56A130135440 Engine no. 79706 Assembly no. 52427 660 bhp, 5,998 cc DOHC 65-degree V-12 engine with Bosch Motronic engine management and electronic fuel injection, six-speed electro-hydraulic computer-controlled sequential F1 transmission, limited-slip differential and traction control, front and rear pushrod-actuated double wishbones with horizontal external reservoir coil-spring damper units, and four-wheel ventilated carbon-ceramic disc brakes. Wheelbase: 104 in. - The 295th Enzo of 400 produced - Just two owners and 560 miles from new - Formerly owned by renowned boxer Floyd Mayweather - Surely one of the finest Enzos extant FERRARI'S 21ST CENTURY SUPERCAR At the Paris Motor Show in 2002, the pressure was on for Ferrari to unveil its latest supercar. The company was back on top after years of struggling both in motorsport and in sales, and it was clear that their next supercar, the successor to the Ferrari F50, would be a monumental milestone for the company.