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Ferrari, BMW lend expertise to Olympic bobsled, skeleton, luge

LONDON — There are plenty of reasons why the sport of bobsleigh is sometimes referred to as Formula One on ice, but few as obvious as Italy's World Cup sleds. Resplendent in Ferrari red, and with a set of team sponsor Pirelli's P-Zero tyres painted on the sides, they are even liveried to look like racing cars. Ferrari, Formula One's most glamorous and successful team, have worked with the Italian federation, whose sleds run without sponsor branding at the Olympics, since 2010 and in the run-up to next month's Pyeongchang Winter Games. Former rival BMW, title sponsor of the World Cup, has long partnered the U.S. bobsleigh team, while McLaren teamed up with Britain's bob and skeleton athletes for the 2014 Sochi Games in Russia. "There's always the link between the Formula One companies, or any motor company, and skeleton and bobsleigh," says Rachel Blackburn, the engineer who has been involved in Britain's skeleton program since 2006 and who used to work for McLaren. "There's the Ferrari sleds and the BMW sleds ... when we were at McLaren it kind of made a good story," she told Reuters by telephone from her home in Dubai. That somewhat manufactured rivalry has died down in the years since Sochi, with McLaren no longer involved and Ferrari's presence low key. But the worlds of grand prix motor racing and sliding sports still have plenty in common. Bobsled, luge and skeleton are among the fastest of Olympic sports, with bobsleds reaching speeds over 90 mph. Drivers are subjected to gut-wrenching G-forces, and crashes can be fatal. And then there is the ongoing debate about cost controls, the direction of future rules, preserving a level playing field and obsessive secrecy — all endlessly recurring themes in Formula One. 80 mph on a tea tray Blackburn said skeleton, where riders hit 80 mph on what has glibly been compared to an oversized tea-tray, sits somewhere between Americas Cup yachts and Formula One cars in terms of speed and aerodynamics. "Applied engineering is far more interesting than the pure stuff, so when its applied to something that's fun and exciting it does make it a lot easier to solve problems," she said. "There is the Americas Cup, sailing, Formula One and the high speed ice sports as well. It's the same concept.

Where did Ferrari's new CEO come from? Cigarettes and money

At the close of the 2006 Formula One season, cigarette advertising was banned from the cars on the grid. Arguably the most prominent and widely recognized brand/car package was the red, black and white Marlboro logo that encompassed the Ferrari cars. Marlboros were marketed by the company then known as Phillip Morris. Phillip Morris became part of a conglomerate named Altria. The man who was the CEO of Altria at the time of the tobacco advertising ban, a man who had long been an exec at what was still just Phillip Morris during the 1980s and 1990s, when much of the truly exciting F1 racing occurred, was Louis C. Camilleri. Camilleri has been given the powers of the CEO by the board of Ferrari and is likely to be given the official job within days due to the unfortunate health-related circumstances of Sergio Marchionne. According to a story that appeared in November 2001 on Motorsport.com about the ban on tobacco advertising in Formula One, the organizing body of the sport, the FIA, released a statement that said, in part, "Today tobacco sponsorship remains an important source of revenue for a number of Formula 1 and World Rally Championship teams. The precise value of such sponsorship is hard to estimate but probably exceeds 350 million per year." Serious money. And as Camilleri, presumably, had more than a little something to do with the splashing of the Marlboro signage on the cars of drivers including Schumacher and Massa, his association with Ferrari probably had more to do with nicotine than gasoline. In October 2015 Ferrari's IPO was priced at $52 per share. At the beginning of 2018 the price was at $105.15; as of July 20, $140. Like any good billionaire, he is said to have a collection of Ferraris, though he isn't a "car guy" in the traditional sense of coming up in the business. (One of the Altria companies had been Kraft Foods, so he may know more than most about things like Velveeta.) But Ferrari is as much about serious money as it is about V12s nowadays, maybe more. Related Video:

Ferrari 488 GTB rocks throwback '80s livery in Paris

We have a soft spot for retro racing liveries – especially when they're applied to road-legal supercars. Like a Porsche 918 Spyder with Martini racing stripes, a Ford GT in Gulf blue and orange, or this latest Ferrari 488 GTB unveiled in Paris. The Tailor Made department in Maranello prepared this one-of-a-kind 488 in tribute to the 308 GTB that Jean Claude Andruet drove to victory twice in the Tour de France Automobile – in 1981 and '82 – only a few years before the event was discontinued. It was one of the most iconic of Ferrari racing liveries (aside from the classic rosso corsa of course) and is beautifully reinterpreted for that car's modern successor. The unique treatment includes a French racing blue and white exterior with Pioneer sponsorship, matte gold wheels, and matte black brake calipers. The interior looks as stripped-out as the 458 Speciale's and features red fabric seats with matte-finish aluminum and carbon-fiber trim. Commissioned by Charles Pozzi, the same Paris dealer that campaigned the original decades ago, the turbocharged retro smurf was unveiled yesterday at the Grand Palais. It marked the start of the Tour Auto Optic 2000, a French rally. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The GTC4Lusso makes its French premiere at the Grand Palais The 488 GTB Tailor Made Pioneer also unveiled for the first time Paris, 18th April 2016 – What better setting than the Grand Palais in Paris for the GTC4Lusso, Ferrari's latest creation, to make its debut on French soil? The new Prancing horse V12 four-seater, four wheel drive with rear-wheel steering, was a magnet for the over 200 journalists who attended the premiere this afternoon on the opening day of the Tour Auto Optic 2000 rally. The GTC4Lusso will be also the star attraction at a gala cocktail in the evening for over four hundred guests who will have the opportunity to see this superb example of a unique mix of benchmark sports car performance, all-weather versatility and sublime elegance. This very important "rendez-vous" is also the occasion for Ferrari to present a unique version of its 488 GTB. In association with its Parisian dealer Charles Pozzi, the very exclusive Tailor Made program imagined a car which pays homage to the 308 Gr4 Pioneer driven by Jean Claude Andruet and two times winner of the Tour de France Auto in 1981 and 1982.