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Driver limps away from massive Ferrari crash

The safety of modern racecars is absolutely astounding, and few videos show that better than this crash from a race in France's GT Tour at Nogaro. Driver Sacha Bottemanne in a Ferrari 458 GT3 bumps a fellow racer in another Ferrari. The slight hit is still enough to throw Bottemanne off balance, and his Prancing Horse slams hard into the wall. The high-speed crash causes pieces to explode off the car, but you can immediately see the driver moving inside once the Ferrari stops spinning. Bottemanne climbs out the space formerly occupied by the windshield, and a corner worker helps him limp to the side of the track. A translated tweet from GT Tour says the driver went to the hospital afterward, but he only suffered some bruises. After a shocking crash straight into the wall at such high speed, it says a lot for GT3 safety that his injuries were so minor. Related Video:

These are two Ferrari design studies that led to the LaFerrari

Ferrari apparently worked through nine design concepts for its LaFerrari supercar recently shown at the Geneva Motor Show, and has put two of them on display at its museum in Maranello, Italy. Both from 2011, the Manta (pictured) is harder edged and looks closest to the finished product.
The other, the Tensostruttura, is much more fluid and looks like it probably came from the past or the future, not so much the present. You can check them both out in the videos below and register your take on what might have been.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.