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This 1959 Ferrari 250 GT LWB California could sell for $17 million

Ferraris of all stripes typically command high prices, but the ones that bring in the serious money always have at least one of a few things behind them: additional rarity, racing heritage, famous ownership. This 1959 Ferrari 250 GT LWB California Spider definitely has at least two, and arguably three. The car is one of just eight built with an aluminum body. It also participated in Le Mans, taking home third place for its class, and fifth place overall. Finally, it was campaigned by the Ferrari North American Racing Team, typically referred to as N.A.R.T. As a result, RM Sotheby's estimates this Ferrari roadster will sell for between $14 million and $17 million. Supporting the high valuation are other important things car collectors look for. The car has been certified as authentic by Ferrari's official classic department. It's also won its class at Pebble Beach after its first restoration was completed in 1983. It was restored again between 2010 and 2011 to bring it back to its original race-ready paint scheme. Besides the car's extensive history, it's a gorgeous machine. The 250 GT California line is one of the more iconic from Ferrari, thanks in part to a red replica being the star car of "Ferris Bueller's Day Off." The silver and blue color combination is unique and works great. It should also be a superb driver, with a race-prepped engine and notably lighter body. According to RM Auctions, the seller says it's excellent to drive, and if that's him in the pictures, we'd say his smile confirms his claims. The car goes on the block Dec. 6 at RM Sotheby's auction in New York City. To paraphrase Mr. Bueller himself, if you have the means, we highly recommend picking this one up. Related Video: Featured Gallery 1959 Ferrari 250 GT LWB California Spider Competizione by Scaglietti View 30 Photos Image Credit: Diana Varga courtesy of RM Sotheby's Motorsports Ferrari Auctions Convertible Racing Vehicles Classics ferrari 250 gt california north american racing team

$8.8m '58 Ferrari 250 GT California Spider highlights RM's Arizona auction

All manner of vehicles change hands at the annual auction extravaganza in Arizona, but never has one sold for as much as the Ferrari you see here. The car in question is an (obviously) eminently desirable 1958 Ferrari 250 GT LWB California Spider, one of only 50 ever made and purring onto the stage in flawless red over black livery with matching numbers of the coveted covered headlights straight from the factory.
When we reported on the car's consignment in anticipation of this weekend's sale, it was expected to bring in between $7 and 9 million - and it's done just that, coming in near the top of its valuation with a winning bid of $8.8 million. That makes for a lot of zeros, but while it set a new record for the Arizona auctions, it hardly makes it the most expensive in the world. That honor still belongs to the Mercedes-Benz W196 that sold last summer for nearly $30 million. Nor is it the most expensive Ferrari ever sold at auction, an honor which still belongs to the 250 Testa Rossa that sold for over $16 million in 2011. Heck, it's not even the most expensive 250 California ever sold, coming in behind the SWB example that sold for nearly $11 million in 2008. All of which only goes to show just how insane the collector classic car market has grown in recent years.
The California was undeniably the highlight of RM's two-day sale, but was joined by several other seven-dollar lots, including a 1961 Porsche 718 ($2.75 million), a Ferrari 250 GT Lusso ($2.44 million), a Duesenberg Model J convertible ($2.2 million) and several other million-dollar Ferraris, Mercedes and a '35 Hispano-Suiza. A 1961 Chaparral 1 failed to reach its reserve price despite a high bid of $1.75 million, neither did a 1966 Porsche 906 Carrera 6 at $1.18 million or a Ferrari 275 GTB/4 at $2.85 million. RM Auctions did, however, manage to sell 85 percent of those lots consigned to bring in a massive two-day total of $45.56 million in sales, details of which you can read in the press release below.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding