2012 Ferrari California Base Convertible 2-door 4.3l on 2040-cars

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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

The Windsor Castle Concours d'Elegance in pictures, courtesy of Bentley

Bentley went to the Windsor Castle Concours of Elegance as the main sponsor and showed off six of its best among the gathering of "60 of the finest motor cars in the world," including the 4¼-liter Bentley 'Embiricos' Special built for a Greek shipping magnate and gentleman racer in the 1930s.
Even better, for us at least, is that when Bentley decided to capture the moment it took pictures of most of the metal on the lawn, not just the Bentleys. Thanks to that, we have a high-res gallery that's home to rarities like the Vauxhall 30-98 Type OE Boattail Wensum Tourer, beauties like the Bugatti Type 57S Atalante, long-tail Ford GT40, Maserati Tipo 60 Birdcage, Aston Martin DB4GT Zagato, a sinister Ferrari 250 GTO and the even more sinister Rolls-Royce Phantom Aerodynamic Coupe, among others. All you need to do now is click and enjoy.

LaFerrari Spider might actually use Aperta name

We've already shown you the Ferrari LaFerrari Spider, but it may ultimately use a different name. Sources told Autocar the topless LaFerrari will actually have "Aperta" in its title. The British magazine also notes that some of the images have file names labeled Aperta. It would be a fitting moniker as the word translates to "open" in English. It was affixed to other special Ferrari convertibles like the 599 SA Aperta and 458 Speciale A Aperta, and it makes sense to bestow the name upon the most powerful Ferrari convertible yet. The previous open-air Ferrari with the greatest output was the 488 Spider with 661 horsepower, which is paltry compared with the LaFerrari's 949 hp. The LaFerrari drop-top will make its official debut at the Paris Motor Show, and we expect it to cost about $1.4 million. Ferrari says all examples have already been sold. Related Video: