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Ferrari 250 GT California could be your day off for $8 million

Vintage Ferraris consistently top the list of the most expensive cars ever sold. In private treaty sales, the 250 GTO is king, but even at public auctions, it's the horses that prance the highest. After the Mercedes W196 grand prix racer that set the world record this past July at nearly $30 million, the list of eight-figure sales is populated almost entirely by Ferraris: a 275 GTB/4 NART Spyder for $27.5 million, the pair of '57 Testa Rossas that sold separately a few years ago for $17 and $13 million apiece, the 250 LM recently went for over $14 million and the 250 GT SWB California Spider that sold in 2008 for $11 million.
Now RM Auctions has another California - this time a long-wheelbase model - on consignment for its upcoming sales in Arizona, where it is expected to fetch between $7 and $9 million. The 11th of only 50 made, chassis number 1055 GT features matching numbers, in red over black with those highly-coveted covered headlamps from the factory. It was delivered new in 1958 to Texas and was owned by some prominent Ferrari collectors and historians across the United States.
It underwent a comprehensive restoration in 1994 before taking the top prize in its class at the Cavallino Classic and has made the rounds of numerous other concours. It's spent the last few years in northern Europe and is now being put up for auction. "It is so choice," as our childhood friend Ferris would say. "If you have the means, I highly recommend picking one up." Check it out in the gallery of achingly gorgeous photos above and the details in the auction listing below.

Ferrari delivers one-off F12 SP America in New York

Ferrari's Special Projects division has apparently been keeping busy. We're sure that we don't even see half of the special one-offs Maranello's customer skunkworks unit produces, but we've been seeing quite a few lately.
The last one that popped up on our radar screens was the F12 TRS revealed at the recent Ferrari Cavalcade in Sicily, and now it seems that the Prancing Horse marque has delivered another. It's similarly based on the F12 Berlinetta, but instead of taking its inspiration from the 250 Testa Rossa with a unique roadster body-style, the F12 SP America pictured here seems to pay stylistic tribute to the 250 GTO - evident in the trio of nostrils in the nose, the unique side vents, the slates behind the windows and the restyled rear haunches that meld into an integrated rear spoiler.
This unique take of the F12 was delivered to its assuredly wealthy commissioner by Wide World Ferrari Maserati in Spring Valley, NY, which tells you as much as the chosen model name that this particular one-off is staying right here in the United States.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding