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Get a load of these crazy European Nimrods

I've been attending the Geneva Motor Show for the better part of a decade, and it's become my favorite stop on the entire show circuit, in large part because of all the exotic automakers, coachbuilders and green startups. I also love the Palexpo's consistently mind-bending displays of tuners, who typically work exclusively on six-figure automobiles. Some offer subtle improvements and personalization programs, but most seem hellbent on being more outlandish and bizarre than the next, a room full of millionaire class clowns. More often than not, I spy something and think to myself "What kind of Nimrod would do that to a perfectly good ____ ?" This year, that rhetorical question is in fact a self-answering one.
The jokes, they write themselves.
But seriously, if you're wondering who would take a perfectly lovely Ferrari 458 Italia or a Lamborghini Aventador and affix a wild body kit of dubious aerodynamic and aesthetic merit at great extra cost (both to the car's MSRP and to its assuredly grenaded resale value), the answer could very well be Nimrod Elite Tuning, a newer high-end restyling house out of Slovakia. That last locational tidbit might also explain the company's unusual name, which is likely a nod to a mighty Biblical hunter (descendant of Ham and a king of Shinar, Nimrod is mentioned in Genesis and Chronicles) and not meant to be taken as a synonym for "idiot" or "moron."

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Winningest Ferrari ever feted by Petrolicious

When Petrolicious showed its video starring the legendary Ferrari 250 GTO, we weren't sure it could be topped. Now, barely two weeks later, it has. Somehow, the video crew of one of our favorite YouTube series has gotten its mitts on one of the rarest, winningest, and most unique Ferraris to ever rove the planet.
This is a 1957 Ferrari 625/250 TRC, a customized stunner originally owned by Ferrari importer John Von Neumann that won a number of races across the country during its heyday. There's a lot more to this car than its wins at the Grand Prix of Mexico, Laguna Seca, Riverside and Pomona (and others), though.
See, this car was originally bought by Von Neumann alongside a second 625/250 TRC. Both cars were already rarities, sporting a 2.5-liter four-cylinder race engine sourced from Ferrari's Le Mans efforts. Von Neumann took things a step further, acquiring a 3.0-liter V12, which was then shoehorned into the sleek TRC's body. Yes, wee little Ferrari with a big ol' engine. It's a hot rod, and is one of the best looking, best sounding cars we've ever seen.