2010 Ferrari California Nero Daytona Super Clean Only 2,600 Miles / 4 In Stock on 2040-cars

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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Celebrating the Ferrari F40 and the man who raced it

The Ferrari F40 has become one of the iconic cars of the last 50 years. It presaged the supercars of the future with its extensive use of carbon fiber and turbocharged engine, but it was also old school with no traction control, stability control or even anti-lock supervision to save the driver if they got in over their head. In its latest video, XCar Films takes a look at the F40 through the lens of a man in the UK who specializes in keeping them on the road and occasionally races these quintessential sports cars.
John Pogson has spent his entire life surrounded by engines. His father was a transport manager for a trucking company and he used to accompany him out on repairs. When he was old enough, John started repairing vehicles at a Lancia dealer, and from there, he started working for Ferrari. Eventually, he saved up enough money to open his own, independent Italian car garage. His new business proved successful, and Pogson's customers started asking him to race their Ferraris, including the F40 - something he did with great success. How could you say no to that opportunity?
While Italian cars are his specialty, Pogson also has a soft spot for all performance cars. The video shows him driving his AC Cobra with a claimed 600 horsepower and doing some smoky donuts in it. Scroll down to learn more about the F40 from one of the people that knows it best.

Ferrari will increase production by 30% to 9,000 cars per year

After years of keeping production purposefully limited to guarantee exclusivity under the reins of Luca di Montezemolo, Ferrari is looking to seriously ramp up its numbers in the near future. A filing with the Securities and Exchange Commission indicates the iconic, Italian supercar maker intends to boost volume by 30 percent to reach around 9,000 vehicles annually by 2019, according to CNBC. Because Ferrari is already doing quite well financially, the extra sales would likely offer a serious boost to profits in the early years after its $10-billion initial public offering. Ferrari's filing also mentions growing demand in emerging markets and a larger "spending capacity" among wealthy buyers as reasons for growing the volume, according to CNBC. However, the company's execs intend to watch how the strategy works and ensure that the brand keeps an air of exclusivity. Sergio Marchionne initially promised to keep annual volume around 7,000 supercars last year. However after taking over as the Prancing Horse's chairman, he reportedly started considering pushing the numbers closer to 10,000. With Marchionne potentially becoming Ferrari CEO as well, the company's future is largely in his hands now. Under Marchioness plan, Ferrari plans to launch a new model each year through 2018. The Prancing Horse is reportedly developing a modular, aluminum space frame to underpin most of its future vehicles. The first to get it might be the next-gen California in 2017. Related Video: