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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Ferrari 330 P4 is a stunning red bolide

There are many beautiful cars in the world, and then there is the Ferrari 330 P4 that outdoes practically all of them. Combining more curves than Christina Hendricks and the singing voice of Adele, it might just be one of the most aesthetically pleasing cars ever made. In its latest video, Petrolicious takes a look at the sole remaining original P4 in existence and talks to the lucky man who gets to drive it.
Ferrari Corsa instructor Nick Longhi has the enviable task about getting behind the wheel of the V12 racer in this video, and he says it doesn't drive the way you might think. The P4 isn't out to bite drivers who aren't paying attention. Instead, he claims that the car just does everything right and helps the person at the controls be that much better.
Historically, the P4 was Ferrari's attempt in the 1967 season to take on the dominating Ford GT40. The Prancing Horse's major achievement that year was a 1-2-3 finish in the 24 Hours of Daytona, but it couldn't quite beat the Ford at the famous race at Le Mans.

Ferrari reveals limited-edition Monza SP1, SP2 sports cars in Italy

Ferrari has revealed a pair of retro-inspired new vehicles to loyal customers at a private event in Maranello, and thanks to Instagram user Ferrari Icona, we know what they look like, and can discern a few details. The open-topped, limited-edition sportscars are the Monza SP1 and Monza SP2, a one-seater and two-seater done in the classic barchetta (Italian for "little boat") style of lightweight open-topped or convertible two-seaters. Per Reuters, they're part of a new segment dubbed "Icona," inspired by past Ferraris like the 250 Testa Rossa and based on the 812 Superfast. That car, a souped-up replacement for the F12 Berlinetta, features a 6.5-liter V12 that makes 789 horsepower and 530 pound-feet of torque, though there's no word on whether the engine specs for the new speedsters have received any upgrades. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Seating in both models is snug, with the driver and separate passenger compartments (the latter in the SP2 only) surrounded by carbon fiber, a console of controls to the right of the steering wheel, a yellow tachometer, racing seats and shoulder harnesses. We last heard the SP1 name back in 2008, when it debuted as a one-off built for a wealthy Japanese Ferrari collector. Ferrari Icona, who is not affiliated with Ferrari but was at the reveal event, reports the cars both have lightweight aluminum chassis. We'll have to wait for more details about the cars to emerge from Ferrari itself. Related Video: Featured Gallery Ferrari Monza SP1, SP2 Image Credit: Ferrari Icona/Instagram Ferrari Coupe Racing Vehicles Performance Supercars sports car limited edition barchetta ferrari 812 superfast Ferrari Monza SP1