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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari Classiche brings priceless crashed 250 GTO back to life [w/video]

When a car is worth millions of dollars, you don't simply write it off when it's damaged – you have it painstakingly repaired. But when that car's worth tens of millions, there's hardly any expense to be spared in its restoration. So after a rare Ferrari 250 GTO crashed a couple of years ago during a special event, its owner (presumably at the behest of his insurance company) sent the damaged specimen back to the factory for a full restoration to its original condition. The Ferrari in question, GTO No. 3445, is owned by American collector Christopher Cox, who was driving it during a special tour in France organized for the legendary sports racer's 50th anniversary when he collided with another car – fortunately not another one of the GTOs on the road – inflicting significant damage on the highly coveted collector's item. That was two-and-a-half years ago, and shortly after the accident, Cox entrusted it to the Ferrari Classiche division, which is responsible for restoring classic Prancing Horses and certifying their authenticity. Now the repairs and restoration are complete, right down to the Swedish blue and yellow livery it was originally give in April 1963 by Ulf Norinder and the number 112 he gave it for the 1964 Targa Florio. Spending over two years restoring a single automobile may seem like overkill to most, but considering the $52 million said to have been paid the last time a GTO traded hands, and the $30 million spent on the one before that, suddenly two years doesn't seem like that long after all. Watch the reconditioned car undergoing its final, post-restoration shakedown around the Fiorano circuit in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lady in Blue A stunning 250 GTO is restored by the Classiche department Maranello, 28 November 2014 – One of the stars of the tracks of the 1960s was a Ferrari 250 GTO which has just emerged from a two-year-plus renovation at the Ferrari Classiche department, ready to return to its owner in America. During its stay in Maranello, the car was restored to the original engine and bodywork configuration in which it was delivered to Bologna-based publisher Luciano Conti in 1962. The latter also drove it in its maiden race, the Bologna-Passo della Raticosa. The Volpi era. In June 1962, however, Chassis no. 3445 was sold to Count Giovanni Volpi di Misurata, a passionate racing driver, who competed under the S.S.S.

2016 Italian Grand Prix race recap

The Italian Grand Prix at Monza is called the Temple of Power. Furthermore, the winning driver in Italy started on pole in 13 of the last 16 years, and only one driver in that time has won the Italian GP from behind the front row of the grid: Rubens Barrichello in 2002 and 2009. By this point in the current Formula 1 season (era?) we know what it means when a track emphasizes both power and pole position: Mercedes-AMG Petronas. The Silver Arrows locked out the front row with Lewis Hamilton on pole. A poor start prevented the Briton from capitalizing on the advantage, so teammate Nico Rosberg and four other drivers swept by him before the end of the second turn. Mercedes would later say a clutch issue caused Hamilton's botched start, but that didn't help the man who'd just fallen to sixth place. Rosberg got about two laps of television coverage on his way to an unbothered victory ahead of Hamilton. Ferrari made Hamilton's second-place finish easier by sticking to a two-stop strategy; both Mercedes drivers pitted once. We aren't sure why Ferrari didn't at least attempt a one-stopper once Sebastian Vettel and Kimi Raikkonen had been gifted second and third on track. A pit stop took about 23 seconds from entry to exit and Vettel finished third, six seconds behind Hamilton. Raikkonen finished fourth, another seven seconds behind Vettel. Perhaps the Scuderia's tire usage wouldn't allow longer stints, but we'll never know. Daniel Ricciardo wielded his Red Bull like a scalpel to make an impeccable pass on Valtteri Bottas in the Williams and take fifth place. Ricciardo, trailing another Italian province behind, somehow closed the gap on Bottas in just the braking zone of Turn 1, pulling alongside near the apex without locking a wheel on entry nor running wide on exit. Bottas claimed sixth ahead of Red Bull's Max Verstappen, Sergio Perez in the Force India, Felipe Massa in the second Williams, and Nico Hulkenberg in the second Force India sealing the top ten. Monza did spring a few on-track surprises. Esteban Gutierrez drove Haas F1 into Q3 for the first time this season, the Mexican setting the sixth-best time in Q2. Manor Racing planned for Monza all season, Pascal Wehrlein repaying the effort by qualifying 13th. Fernando Alonso pitted his McLaren on Lap 50 of the 53-lap race for a set of super soft Pirellis, then set the fastest lap. It's Honda's first fastest lap since 1992. The biggest moments happened off the track.