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Ferrari renews partnership with Marlboro [UPDATE]

Formula One and Big Tobacco may have parted ways years ago, but the alliance between Ferrari and Marlboro continues on, apparently as strong as ever. Though neither party has made any official announcement or revealed any details of the arrangement, reports from the motorsport press indicate that the Scuderia and Philip Morris – the tobacco company which owns the Marlboro brand – have signed an extension of their longstanding partnership. Marlboro first arrived in Maranello way back in 1973, ramping up over the years to become its main sponsor by '93. The Italian outfit changed its name to Scuderia Ferrari Marlboro after the tobacco brand parted company with McLaren in '97. After tobacco advertising was ultimately banned in 2006 (at least in Europe), Ferrari was forced to remove the Marlboro branding from its cars, but the name stuck – and so did the logo, in various forms of obscurity and subliminality through 2010. The Marlboro name was dropped from the team's handle in 2011, but that didn't stop the two from renewing their partnership. And now they've reportedly extended again through 2018. Though the deal hardly comes as a surprise (even given the complete lack of discernible public association between the two), we don't doubt that Maurizio Arrivabene – the former Marlboro exec who recently took over the struggling team – had something to do with it. UPDATE: A spokesman for Scuderia Ferrari downplayed the significance of the story, telling Autoblog by correspondence that "the contract is extended through 2018 and details are confidential." UPDATE 2: Philip Morris International responded to our inquiry with the following statement: "Our agreement with Ferrari has been extended beyond 2015, but we are not in a position to provide financial or other details. This partnership provides us with opportunities such as enabling our adult consumers and business partners to experience motor racing through Ferrari factory visits and attending F1 races."

Ferrari steering wheel may hold key to rocket F1 starts

Ferrari's brilliant getaways at the Australian Grand Prix were key to its early victory challenge – and could well be the result of a unique approach to new start restrictions that Giorgio Piola has uncovered. Although Mercedes locked out the front row of the grid in Melbourne, it was a sensational getaway from Sebastian Vettel that helped the German swoop into the lead by the first corner. As team boss Maurizio Arrivabene said: "The start was super. I have to say both of the drivers, they start like two rockets. After that they were able to take an advantage, and that was good for us." Such great starts from Ferrari are nothing new – just look at Hungary last year – but as Piola's exclusive drawing reveals, the team may well have taken things to an all-new level in ensuring it does not miss any detail in this area. In-built advantage As early as pre-season testing, rivals had been alerted about what Ferrari was capable of by monitoring data from Barcelona. Red Bull boss Christian Horner said: "We saw that in pre-season testing their starts have been really strong." Even ahead of the race, there were rumours that Ferrari knew it would excel in this area. Its decision to not do a second run in Melbourne's Q3 was mainly fuelled by its desire to save a set of super soft tyres for the race. But another suggestion also emerged – that the team knew just how good its starts were so securing the second row of the grid was good enough for it to believe it had a shout of the lead on the first lap. A single paddle As Piola's comparison of Ferrari's 2015 and 2016 steering wheel arrangement shows, the team has been the most aggressive in changing its clutch configuration for this year. New rules mean that drivers can only use a single hand on a single clutch paddle for the race start – even if teams choose to keep a double-paddle arrangement for emergencies. Ferrari has opted for something totally different to its main rivals by abandoning a double paddle arrangement (see red arrows on above left image). Instead, it has a single 'rocker' paddle that stretches all the way across the back of the wheel. Investing in such a dramatic design change clearly points to it having unlocked a decent performance advantage. The exact reasons for this configuration are unclear, but it may be that it allows the driver a greater feel for the clutch bite point – and means he is better able to judge how to deliver the perfect getaway.

Ex-Ferrari chairman sounds off on IPO

Former Ferrari chairman Luca di Montezemolo preferred to put exclusivity over profits when he ran the company, and the lower volume still meant huge amounts of cash for the business. FCA CEO Sergio Marchionne has since taken over Ferrari, but that hasn't stopped di Montezemolo from voicing his opinions. "I hope that the clients will remain more important than the analyst or the investor or the financial markets," di Montezemolo said prior to his induction into the Automotive Hall of Fame in Detroit, the Detroit Free Press reported. The former chairman argued that once on the stock exchange, a company would need to maximize profits quarter after quarter to keep investors happy. Conversely, di Montezemolo said Ferrari's years of success came from an "exclusivity in terms of number of cars, exclusivity in terms of how you deal with the clients." When di Montezemolo left Ferrari last year, he and Marchionne were scuffling about the future of the brand, including the health of the Formula 1 program. With the change in leadership, the company has reversed course in some ways. Where volume was previously kept around 7,000 units annually, the carmaker has set a new goal of closer to 10,000. The paperwork was filed for the IPO, and Marchionne thinks the company could be worth over $11 billion. The actual shares are rumored to go on sale in October. Related Video: