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Ferrari building 350 unique special editions for its 70th anniversary

Ferrari has been in business since 1947, which makes 2017 the automaker's 70th birthday. To celebrate its old age, the company has reportedly decided to create 350 bespoke special editions, each different from the next. According to Autocar, the company made the announcement to 100 owners and collectors in Venice, Italy, last weekend during the Ferrari Cavalcade. The 350 unique models will come from Ferrari's current lineup, and will include 70 each of the California T, 488 GTB, 488 Spider, GTC4 Lusso, and F12 Berlinetta. The Italian automaker chose 70 of the most iconic vehicles from its past to inspire the upcoming special editions, with each of the 350 examples being unique. To get this level of exclusivity, the Tailor-Made division, which handles the company's extra-custom orders, will lend a helping hand in design. The hardest thing for Ferrari, however, won't be putting 350 unique models on the road, but deciding how to pick which owners and collectors get the opportunity to purchase them. According to Ferrari boss Sergio Marchionne, that is "the most difficult part of what I do." Yep, sounds like a tough job, turning away millionaires. Autocar reports that Ferrari will reveal the 350 special-edition models at the Paris Motor Show in October, but that sounds like a difficult task. We're guessing they won't all be present, but that would sure be a sight to see. Related Video:

Ferrari chief staying on to launch new models in October

Luca di Montezemolo has been running Ferrari since 1991. That's a whopping 23 years already, and having been born the same year that Ferrari was founded, Montezemolo is now 67 years old. But don't expect him to be stepping down any time soon.
Addressing the rampant rumors circulating the paddock at Monza this weekend, the hereditary Marquis of Montezemolo (pictured above at the unveiling of the 458 Speciale in Frankfurt last year) insisted that he is not about to leave Ferrari. Not before 2017, anyway, having signed as recently as this past March to stay on another three years. (After that, it's anyone's guess, with some suggesting that controversial Fiat scion Lapo Elkann could take his place.) But in dismissing the rumors, the affable and long-serving Ferrari chairman did reveal some new product plans.
First of all, according to racing site Autosport.com, Luca confirmed that the Prancing Horse marque "will present a fantastic new car" at the Paris Motor Show next month, widely expected to be a new variant of the 458: either the new Speciale Spider or the turbocharged 458 M. While he was at it, though, Montezemolo also revealed a new limited edition model to be presented in California.

2015 Ferrari LaFerrari [w/video]

What a year it's been for enthusiasts who love high-performance, higher-dollar automobiles. The past twelve months or so have been consumed with the three horsemonsters of today's hybrid hypercar enlightenment: the Porsche 918 Spyder, the McLaren P1 and the Ferrari LaFerrari. Getting into just two of the three would be better than a lump of coal in one's stocking come holiday time, but for me, it'd still leave things feeling sadly incomplete, gnawing from within 'til the end of days.
Getting the call from Maranello, therefore, was even more fortunate and satisfying. The 918 Spyder - the only seriously green hybrid of the trio - shook me up with its sophisticated menu of technologies. The McLaren P1 remains more of a true hypercar than the Porsche, what with its e-motor designed to boost the lightweight beast to supernatural speeds above any terrestrial concerns like fuel efficiency. And now it's time for the Italian with the funny name, LaFerrari. No mistake about it: I've been waiting all year for this car a little more than I've been waiting for the other two.
This run of hypercars built up over the year like a famous three-part opera: The enthralling start of the drama sitting in the Porsche 918, tear-assing the heavier green dart around a track in Spain; then on to the UK with the lightness and quick heart of the biturbo V8 in McLaren's track-inspired P1, and it was all to be topped-off at Fiorano with the LaFerrari, fit for a Wagnerian finish.