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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Mansory Stallone makes a man out of Ferrari F12

The Mansory Stallone you see above isn't the first such transmogrification of a Prancing Horse. This one is based on the Ferrari F12 Berlinetta, but the first honor, as far as we can tell, went to the Stallone based on the 599 GTB Fiorano. The F12 version was unveiled at the Geneva Motor Show this year, but we missed out, and we were sure you wouldn't want to miss it.
As with its predecessor, this one gets a total makeover, from the new front clip and hood to the side skirts, new rear end, rear diffuser and rear wing. There is additional muscle for the 6.0-liter V12, too - a tweaked ECU and sports exhaust with a stainless steel muffler getting matters up from 740 horsepower to 775, and torque from 509 pound-feet to 535. Moving things forward is a set of bespoke, staggered, lightweight aluminum wheels, 21 inches up front, 22 in the back.
The showstopper is inside, where a red and black leather treatment and redesigned steering wheel will make the cabin a very intense place to be. Check out the press release below for the minutiae, and the high-res gallery above for more angles.

Behold the mad genius of the Ferrari-powered Toyota 86

Ryan Tuerck's latest project, a Toyota 86 with the F136 V8 engine from a Ferrari 458, has to be one of craziest projects ever envisioned. While the finished project will be nothing short of extraordinary, Tuerck reveals some of the finer details on fitting a large Italian engine into a small Japanese car. One of the most difficult tasks with the engine swap is getting the V8 to fit in the 86's compact engine compartment. Since the V8 is taller and longer than the stock 2.0-liter four-cylinder engine, Tuerck and his team have had to do a lot of cutting and fabricating. Tuerck also revealed that the vehicle wouldn't be used in competition, which allows the team to go beyond the rulebook in terms of body strengthening and custom components. There's still a lot of work to be done, but Tuerck claims the vehicle will be ready by October. Donut Media, the YouTube channel that is covering the build, promises to cover every aspect of the project including the first start, which should be coming soon. Related Video: News Source: YouTube via Donut MediaImage Credit: Donut Media Aftermarket Weird Car News Ferrari Toyota Performance Videos toyota 86 engine swap scion frs