Ferrari 550 Maranello Serviced Daytona Seats-sheilds-red Brembos- Rare Red /tan on 2040-cars

Auto blog

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Ferrari Speciale and Porsche GT3 make the trip to Le Mans

Call it a pilgrimage. Call it a right of passage. The bottom line is that every racing fan should make the trip to Le Mans at some point. All the better if you can do it in style, as Evo has for this latest video. Instead of taking any old car through the Chunnel and along the French countryside to the famous Circuit de la Sarthe, Evo made the trip in the Ferrari 458 Speciale and Porsche 911 GT3. Both are more extreme versions of the already capable sports cars. They're still naturally aspirated, drive the rear wheels through seven-speed dual-clutch transmissions, and both won top honors in Evo's car of the year awards upon their release. And we could hardly imagine better vehicles for the journey. Along the way, the convoy-of-two stopped by the side of the old Rouen-Les-Essarts circuit. Back in the 1950s and 60s it was regarded as one of Europe's finest street circuits, hosting the French Grand Prix five times. It was closed down and paved over in the decades that followed, and is today part of a public thoroughfare – but you can still drive around it and see some of the relics of its former self peering through. Related Video: News Source: Evo via YouTube Ferrari Porsche Supercars Videos viral video porsche 911 gt3 evo circuit de la sarthe

Steve McQueen's Ferrari 275 GTB/4 To Be Auctioned In Monterey

We know from many, many years of watching classic car auctions, that there are certain qualities that ensure big money. For example, putting tiny silver horses and/or yellow badges on a red car will probably bring in a lot of cash. This is doubly true if said car hails from the 1950s or 1960s, and it's triply true if some dude drove it around in circles or if a celebrity owned it. That, friends, is how you make the serious dosh at auction. Considering that, we should expect big, big things when this 1967 Ferrari 275 GTB/4 crosses the block at the big RM Auctions event during the festivities surrounding the 2014 Pebble Beach Concours d'Elegance. Terrence Steven McQueen, better known as Steve McQueen and even better known as the coolest actor of the 1960s and 1970s, originally purchased this car while filming Bullitt in San Francisco, which should provide a big boost to its sale price. As previously reported, this car has undergone a full restoration and has received its certification from the team at Ferrari Classiche. Beyond that, though, we're kind of in the dark about this beauty. We don't even have a rough guess of how much it'll go for. That's where you come in. Considering that the price of classic Ferraris is increasing with all the regularity of Old Faithful, how much do you think McQueen's 275 will call for when it hits the stage in August? Head into Comments and let us know.