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Ferrari 458 Italia becomes most expensive prize ever on Price Is Right

In case you haven't been paying attention, it's "Big Money Week" on the long-running The Price Is Right televised game show. In a nutshell, it means that more than a million dollars in cash and prizes are up for grabs for those lucky enough to "come on down," play some games and correctly guess product retail prices.
Moments after opening the show Thursday, host Drew Carey broke the unexpected news. "Today you are going to see the single-most-expensive prize in the history of the daytime Price is Right," he boasted before the curtains were pulled back to review a brand-new Ferrari 458 Italia Spider.
To win the car, the contestant had to play "Three Strikes" - blindly pulling numbers out of a bag and putting them in the correct price sequence before grabbing three dreaded red strikes. As expected, your typical The Price Is Right contestant is about as familiar with today's retail Ferrari pricing as they are with fractional jet ownership. We won't spoil the fun of whether or not a lucky contestant gets to drive the $285,716 exotic home (and pay a midsize sedan's worth of taxes), but feel free to speed ahead to about the three-minute mark on the video below to watch the reveal.

Ferrari 812 Superfast: It looks like it sounds

Ferrari has been on a roll with its recent mid-cycle refreshes. Last year at the Geneva Motor Show, the prancing horse brand unveiled the significantly updated replacement for the FF and named it the GTC4 Lusso, reviving a name last used on the 1971-72 365 GTC4. Now, at this year's Geneva show, the Maranellites lifted the silk on a revised version of their omnipotent F12 Berlinetta and rechristened it the 812 Superfast, utilizing a suffixed moniker that originated in a proto-muscle car Enzo concocted back in 1957 when he stuffed a big V12 into a car originally meant for a smaller one and baptized it the 4.9 Superfast. At least the capitalization and compound wording in this honorific finally makes sense, giving respite to the Spell Check programs worldwide. "The name Superfast belongs to the Ferrari history," says Flavio Manzoni, head of the Ferrari Design Center. "When we finish a project, we always create a list of names and this one just seemed to fit." Ferraris have always, or almost always, been lovely objects to behold, but it still amazes us that a brand that so often nails its design language the first time around finds means and actualization for improvement when it comes time to spruce things up. We were obsessed with the appearance of the first FF, but the heart-stopping GTC4 Lusso wiped our memory of that hatchback like some process out of a Philip K. Dick story. Similarly, this 812 Superfast obviates our Total Recall of its predecessor, and not just because the slightly larger naturally-aspirated V12 in its aquiline front makes nearly 60 more horsepower. The design is less encumbered that of the F12, with smoother flow, fewer disruptive channels and voids, and additional streamlining that give the new car a more balanced profile and proportion. A thicker, and more sailing C-pillar in the back also raises the tail, providing an elegant and functional (Super)fastback design that echoes famed Ferraris of yore. "Compared to its predecessor, we have made huge steps in performance, so it is necessary to develop very strong aerodynamic solutions or the car wouldn't reach our objectives," says Manzoni. "The rear reminds us of the Daytona, not because of the shape but because of the form. The cut volume at the tail is typical of many Ferraris of the Sixties, like the 250 Lusso, the 275 GTB4, the 288 GTO.

Ferrari considering Netflix and esports involvement

Ferrari are considering engaging with Netflix on a second Formula One documentary as well as joining the rest of the 10 teams in the esports world championship, team boss Mattia Binotto said on Friday. Ferrari and champions Mercedes did not cooperate on the successful 'Drive to Survive' 10-part fly-on-the-wall series filmed by Netflix last season, arguing that they needed to focus on the title battle. When their cars or drivers did feature, it was from the official world feed television footage. "It's certainly an interesting program. We were not participating last season as Ferrari," Binotto told reporters at the Spanish Grand Prix, the fifth round of the 21 race championship. "We are considering it at the moment. We have not taken our final decision, so it's something we will do in the next few weeks." Formula One's managing director Sean Bratches said this month that he expected a second series to go ahead, with filming already underway. Ferrari are the only ones without a presence in the official F1 esports championship, which is in its third season and involves the teams only later in the year. Mercedes won both titles last year, as in the real world. Binotto said Ferrari's stance on that could change as well. "Esport is increasing in terms of interest and certainly as Ferrari we are looking seriously into it," he said. "We are not yet fully committed to the program but it's something where the discussions are ongoing and we will very soon make our own decision."