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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

FIA approves new F1 elimination qualifying rules

The FIA has confirmed the new regulations for Formula 1's elimination qualifying, after the rules cleared the final approval for introduction on Thursday. As Motorsport.com revealed, the F1 Commission unanimously approved changes to the sport's Sporting Regulations that will result in a tweak to the qualifying format from the season opening race in Australia. It came despite concerns that Ferrari could opt to block the change, amid its skepticism about the benefits of moving away from the previous qualifying format that had proved popular. With the changes approved, the new rules have now been declared official in changes to Article 33 of F1's Sporting Regulations. The new rules are: a) From 14.00 to 14.16 (Q1) all cars will be permitted on the track. Seven minutes after the start of the session the driver last in the classification will be eliminated and will no longer be timed, he must then return to the pit lane and may take no further part in the qualifying practice session. The same procedure will then apply after 8m30s, 10m0s, 11m30s, 13m0s and 14m30s leaving sixteen cars eligible to continue. At the end of the session all drivers on the track may complete the lap they are on and, once these final laps have been completed, the driver last in the classification may take no further part in the qualifying practice session. Lap times achieved by the fifteen remaining cars will then be deleted. b) From 14.24 to 14.39 (Q2) the fifteen remaining cars will be permitted on the track. Six minutes after the start of the session the driver last in the classification will be eliminated and will no longer be timed, he must then return to the pit lane and may take no further part in the qualifying practice session. The same procedure will then apply after 7m30s, 9m0s, 10m30s, 12m0s and 13m30s leaving nine cars eligible to continue. At the end of the session all drivers on the track may complete the lap they are on and, once these final laps have been completed, the driver last in the classification may take no further part in the qualifying practice session. Lap times achieved by the eight remaining cars will then be deleted. c) From 14.46 to 15.00 (Q3) the eight remaining cars will be permitted on the track. Five minutes after the start of the session the driver last in the classification will be eliminated and will no longer be timed, he must then return to the pit lane and may take no further part in the qualifying practice session.

Ferrari developing V-twin motorcycle engine?

When we read reports that Ferrari had applied for a patent on a V-twin engine design, our first thought was to check the date: this says the first of October, right... not April? And so here we are, entertaining the notion that Ferrari could be developing a motorcycle engine.
The report comes from Autocar, which claims to have dug up the application to patent the design for an "internal combustion engine having two cylinders, which are arranged in a 'V' configuration." In other words, a motorcycle engine. The application reportedly goes on to describe a balancing shafts to reduce vibration. Our own research did not lead us to find the application in question, so we'll have to take it with a grain of salt for the moment. But supposing it's all on the up and up, and that Ferrari was actually developing a motorcycle engine. Would that be so out of the ordinary?
Well, yes and no. Parent company Fiat, which is taking increased direct control of Ferrari, is undoubtedly looking at rival Volkswagen and its recent acquisition of Ducati (putting it in close proximity to Lamborghini) and would be keen to get in on that action. However tenuous the relationship, Lotus has also recently authorized a motorcycle bearing its name. And of course automakers like BMW and Honda, with which Ferrari has competed on and off the race track, also make motorcycles.