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Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video:

2017 Ferrari California T Handling Speciale First Drive

There was a time when snow, rain, and even thick traffic were higher up the list of Ferrari's enemies than Porsche. These were mostly weekend cars, but even wet roads would see them snugly tucked up in their heated garages, and not just because to avoid scrubbing muddy shoe prints out of the carpets. Some of them were difficult enough to handle in the dry, and slick pavement sure didn't make them any more tolerant. The hottest modern Ferraris still don't enjoy being stuck in heavy traffic. Not for any mechanical reasons, mind you. They just don't bother hiding their utter disregard for the mundane, or their disregard for a driver forcing them to endure it, because they feel it's beneath them. And it is. That's where the California came in. Launched in 2008, the retractable-hardtop convertible is the most approachable in the company's range. It was aimed at newly moneyed buyers who weren't saturated in supercar folklore and wanted the badge, but not necessarily all of that attitude. Some, but not all. There are those California buyers who want the convenience with a little more attitude and the trademark crankiness. So, as it did with the original California, Ferrari has added a Handling Speciale Package to the new turbocharged California T's repertoire. This $8,120 option turns the least expensive Ferrari into something that's stiffer and faster and more fun, and the trade-off is a slightly firmer ride, all the time. 30 percent of Ferrari buyers would be happier to dump some of the California T's comfy ride in favor of more grip and more crankiness. Ferrari has left the core of the California T's engine untouched, so the 3.9-liter, twin-turbo V8 still has 557 lb-ft of torque from 4,750 rpm and 553 horsepower at 7,500 rpm. Like on every California T, the engine's boost manager only lets you access 442 lb-ft in the first three gears, with each successive gear unlocking a little more torque until you reach seventh, where the maximum is available. This helps make the California T drivable and has the added benefit of flexibility once in the tall top gear. While that is all stock on the California T, the seven-speed dual-clutch Getrag gearbox is the first part of the car to receive the Handling Speciale treatment. Ferrari rewrote its software to make it shift more aggressively both up (30 percent quicker) and down (40 percent quicker), particularly in the car's two sportier driving modes.

Porsche Taycan 4S, Ferrari Roma and a tuned Ford Ranger | Autoblog Podcast #624

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Senior Editor, Green, John Beltz Snyder to recap Earth Day 2020 coverage, including a first drive and range test of the 2020 Porsche Taycan 4S, Tesla and the state of the EV industry, and what we think are the best green cars of all time. Then they shift gears to talk about the Ranger pickup getting a tuning package from Ford, as well as their own dives through the Ferrari Roma configurator. They discuss the cars they've been driving — the 2020 VW Jetta and our long-term 2019 Subaru Forester. Lastly, they reach into the mailbag to help a listener buy a used car. Autoblog Podcast #624 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Earth Day recap 2020 Porsche Taycan 4S Tesla and the EV industry The best green cars of all time Ranger gets a tuning package from Ford Configuring the Ferrari Roma Cars we're driving 2020 Volkswagen Jetta 2019 Subaru Forester long-term update Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: