2015 Porsche Macan S - White - New Car - Dealer Sale on 2040-cars

Auto blog

Ferrari investors want assurance on goals, SUVs on eve of vehicle reveal

MILAN — Ferrari's new boss has his work cut out on Tuesday to convince investors that the supercar maker can hit mid-term targets he described last month as "aspirational." The company's share price slid more than 8 percent on Aug. 1 after Louis Camilleri said he saw "risks" ahead, with investors worrying he may have sought to lower expectations on the targets set by his predecessor, Sergio Marchionne. Former tobacco exec Camilleri was appointed Ferrari CEO in July, succeeding Marchionne, who died from complications following surgery. The sudden change jolted investors who had expected Marchionne to remain as CEO and chairman until 2021, having more than doubled Ferrari's value since taking it public in 2015 and pledged to double core earnings (EBITDA) to 2 billion euros ($2.3 billion) by 2022. It also left Camilleri to finish scripting a strategy to show how the company known for its racing pedigree and roaring combustion engines would shift toward making a sport utility vehicle (SUV) and hybrid cars while increasing shipments without sacrificing its exclusivity. "Investors want to hear whether Ferrari confirm the 2 billion euro figure, which was already seen as ambitious and now somewhat put in question by the new CEO," said Emanuele Vizzini, general manager at Milan-based investment fund Investitori Sgr. "And how they plan to expand the portfolio, including an SUV." 'Nurture what he's found' When Camilleri faces investors at Ferrari's Maranello headquarters on Tuesday he is not expected to stray far from his predecessor's script. Marchionne had orchestrated Ferrari's spinoff from parent Fiat Chrysler, positioned it as a luxury icon rather than a carmaker and managed to do what few thought possible: sail through a self-imposed cap of 7,000 cars a year without sacrificing pricing power or its exclusive appeal. "Ferrari is running almost on autopilot ... Camilleri should not take any risks at this stage but nurture what he's found," said Carlo Gentili, CEO at asset manager Nextam Partners. When Ferrari's share price hit a record high of 129.50 euros in June, the company that sold slightly fewer than 8,400 vehicles last year was worth about 24 billion euros. That is almost as much as Fiat Chrysler <FCHA.MI>, which shipped 4.7 million cars. With profit margins above 30 percent, strong pricing power and a healthy customer waiting list of more than a year, Camilleri inherits a business that is firing on all cylinders.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Ferrari SUV officially being considered

A new report from Bloomberg seems to confirm that Ferrari is very seriously looking at creating some type of SUV. The news outlet reports that CEO Sergio Marchionne said the sports car builder will come to a final decision on the crossover in 30 months. This of course means that actual production will be several years off, if it happens at all. He also referred to the hypothetical crossover as an "FUV," which we assume means something like Ferrari Utility Vehicle or Fast Utility Vehicle. We doubt it's something offensive, but Marchionne has been quoted as preferring to be shot than have Ferrari build an SUV. If we had to guess whether Ferrari will build an SUV, we would go with, yes. Both Car Magazine and Bloomberg have reported that the company is in the early development phase of some utility vehicle. Both sources also mention similar details such as the fact that it will be based on the all-wheel-drive GTC4 Lusso platform and that there will be a hybrid powertrain option. Adding an SUV of some sort to the Ferrari line-up could also provide an opportunity to score a healthy number of sales and grow the company. According to Bloomberg, Marchionne said any sales expansion would have to be balanced with maintaining some exclusivity. But even if Ferrari sold just 2,000 units a year, as mentioned in a previous report, that would still be a 25-percent increase over the roughly 8,000 cars Ferrari sold in 2016. That number of vehicles would also keep Ferrari close to the 10,000-vehicle-per-year target Marchionne proposed a couple of years ago. Besides the chance for growth, building a Ferrari SUV would also keep the company in direct competition with other sports car builders planning their own utilities. Aston Martin will begin producing its DBX crossover sometime in 2019 and Lamborghini will reveal its production Urus SUV in December. Related Video: Featured Gallery Ferrari GTC4Lusso T: Paris 2016 View 17 Photos News Source: BloombergImage Credit: Drew Phillips Ferrari Crossover SUV Future Vehicles Performance Sergio Marchionne