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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari replaces F1 boss with Marlboro exec

Ferrari just finished its worst Formula One season in decades, and if you're thinking heads are going to roll, you're right. In fact they already have, as team principal Stefano Domenicali was dismissed earlier this year and longtime chairman Luca di Montezemolo was axed just two months ago. Now Maranello has announced a new team principal, yet again. Instead of promoting from within, however, this time Ferrari has called in an outside executive – albeit one with whom it is intimately familiar. His name is Maurizio Arrivabene, and he's served as a senior executive at tobacco giant Philip Morris International, managing (among other areas) the Marlboro brand's sponsorship of the Scuderia. In that capacity he's been sitting on the FIA's Formula One Commission as the sponsors' representative since 2010, giving him a familiarity with how the series is run. In his new capacity as Managing Director of the Gestione Sportiva and Team Principal of Scuderia Ferrari, Arrivabene replaces Marco Mattiacci, who was called up to the post from his previous position as head of the North American office just eight months ago. Back then Mattiacci replaced a similarly under-performing Domenicali. The change may very well have come at the behest (if not insistence) of Philip Morris, which remains the team's main sponsor and is undoubtedly displeased with Ferrari's performance lately. It wouldn't be the first time. After all, Marlboro similarly brokered the deal that put Ron Dennis in charge of McLaren in the early 1980s. Mattiacci's swift replacement comes at the end of a disastrous season for the Scuderia. Following yesterday's season finale in Abu Dhabi, Ferrari finished fourth in the constructors' standings behind Mercedes, Red Bull and Williams. The last time it finished the championship in such poor shape was in 2010 when Felipe Massa was injured and the team scrambled to find a replacement. But even then it managed to win at least one race and land on the podium another five times. Fernando Alonso finished on the podium only twice this season while Kimi Raikkonen struggled further back. This year marked the first time Ferrari failed to win a grand prix since 1993, and even then Jean Alesi and Gerhard Berger managed more podiums than the team scored this season.

Watch how fans honored Michael Schumacher on his 45th birthday outside his hospital

Michael Schumacher remains in a medically induced coma six days after a skiing accident in the French Alps. While the racing legend spent his 45th birthday in the hospital, listed in stable but critical condition, racing fans from all over Europe descended upon the clinic in which he lies in Grenoble, France, to pay their respects.
The event was arranged by Ferrari, the manufacturer with which Schumacher is most often associated after winning 72 individual races for the Italian marque between 1996 and 2006. In total, Schumacher won 91 races, stood on the podium 155 times and won seven F1 Driver's Championships over the course of his illustrious 19-year career.
Schumacher's family was deeply touched by the outpouring of support and has issued a short statement thanking Ferrari fans for their "incredible sympathies." We've gathered a few videos together showing scenes of support from outside the hospital, and you can see them, along with the family's official statement, below.