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Ferrari won't quit F1, says Christian Horner

SAO PAULO (Reuters) - Ferrari and Formula One need each other just as much and the Italian glamor team's latest threat to leave after 2020 sounds like bluster, Red Bull principal Christian Horner said on Friday. Ferrari chairman Sergio Marchionne last week warned that his team could walk away, when current contracts expire, if they disagreed with the direction the sport was taking under new U.S.-based owners Liberty Media. Ferrari have made similar threats in the past under different management and Horner, whose team were champions for four years in a row between 2010-13, was skeptical about the fresh warning. "They'll bluster that they don't need Formula One, but what other form of motor racing is going to give Ferrari the platform that Formula One does?," Horner told Sky Sports F1 after first practice at the Brazilian Grand Prix. "The two go hand-in-hand together and have done since the beginning of the championship (in 1950). Nobody wants to lose Ferrari. And I don't think Ferrari can afford to lose Formula One," added the Briton. "So there'll be a lot of brinkmanship and chest-puffing at the moment. But I think when the music stops, they'll be there." Horner suggested also that Marchionne's response was part of a bigger picture that includes possible changes to the distribution of revenues. Ferrari currently receive a bigger share than any team due to their historic status as the sport's oldest and most successful entrant, and will be resistant to taking any reduction. Former commercial supremo Bernie Ecclestone, who dealt with Ferrari for decades under late founder Enzo and then Luca di Montezemolo, told Reuters this week that Marchionne's words should be heeded however. "The difference is that Sergio wasn't the guy in control before," said the 87-year-old, who was ousted by Liberty in January. "If he decides that's what he's going to do, that's what he'll do." "The world is changing an awful lot. So things that you would say would never happen, may happen." (Reporting by Alan Baldwin in London, editing by William Maclean)Related Video:

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari Speciale and Porsche GT3 make the trip to Le Mans

Call it a pilgrimage. Call it a right of passage. The bottom line is that every racing fan should make the trip to Le Mans at some point. All the better if you can do it in style, as Evo has for this latest video. Instead of taking any old car through the Chunnel and along the French countryside to the famous Circuit de la Sarthe, Evo made the trip in the Ferrari 458 Speciale and Porsche 911 GT3. Both are more extreme versions of the already capable sports cars. They're still naturally aspirated, drive the rear wheels through seven-speed dual-clutch transmissions, and both won top honors in Evo's car of the year awards upon their release. And we could hardly imagine better vehicles for the journey. Along the way, the convoy-of-two stopped by the side of the old Rouen-Les-Essarts circuit. Back in the 1950s and 60s it was regarded as one of Europe's finest street circuits, hosting the French Grand Prix five times. It was closed down and paved over in the decades that followed, and is today part of a public thoroughfare – but you can still drive around it and see some of the relics of its former self peering through. Related Video: News Source: Evo via YouTube Ferrari Porsche Supercars Videos viral video porsche 911 gt3 evo circuit de la sarthe