2014 Ferrari 458 Spider on 2040-cars

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LaFerrari 3D model adds depth to Maranello's new supercar

At its recent Geneva Motor Show unveiling, we couldn't help but spend a good long time gawking at the new LaFerrari supercar. It isn't just that it's the newest top-line Ferrari, or even that it picks up where the Enzo left off - it's just that there's so much to look at, from the ductwork in its long nose to the delicate artistry of its sideview mirrors. There's so much aerodynamic wizardry in play on every surface that you just want to pick it up in your hand and look underneath to take a closer look every which way - even underneath.
Sadly that's not possible, but we may just have the next best thing. Autoblog reader Giorgio has come up with this clever interactive 3D model of the LaFerrari, and we think it's neat enough that you might want to take a look - check it out by scrolling below. And don't forget - we love featuring what our car-crazed readers are up to, whether here or on our Facebook page, so keep those tips coming.

Bonhams auction at Quail Lodge led by 1959 Ferrari 250 GT Competizione

It doesn't take too much knowledge of the classic car market to figure out that, when it comes to values, Ferrari leads the pack. Bonhams 2015 Quail Lodge Auction did absolutely nothing to buck that trend with four of the five top sellers bearing the Prancing Horse. While none came near the auction house's sale of a 1962 Ferrari 250 GTO for $38.115 million last year, there were still beauties in the bunch. The leader among these thoroughbreds was a 1959 Ferrari 250 GT Competizione Alloy Berlinetta (pictured above) that went for $8.525 million, including the buyer's premium. It was one of just seven vehicles made to this specification and raced extensively when new, scoring a win in competition at Watkins Glen. A classic 1971 Ferrari 365 GTS/4 Daytona Spider brought $2.64 million, and a somewhat more modern 1985 288 GTO had the hammer drop at $2.365 million. The final Prancing Horse in the top five was a 1951 212 Inter Cabriolet with a body by Vignale for $2.2 million. It scored second-in-class at the 2014 Pebble Beach Concours d'Elegance. Overturning the Ferrari trend, a 1955 Lancia Aurelia B24S Spider America rounded out the top five with a sale price of $1,952,500. While these are the most expensive vehicles to cross the block, you can check Bonhams' website for the results on all 111 lots. It's a wonderful array of largely European sports cars that are all in top shape.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding