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Ferrari F12 Berlinetta auction raises $1.5M for Hurricane Sandy relief

Ferrari has managed to raise $1.5 million for victims of Hurricane Sandy during an auction in Austin, Texas for the very first F12 Berlinetta in the US. The funds will go to the American Red Cross and be earmarked for Hurricane Sandy relief. Ferrari started bidding on the F12 at $315,888, but the most powerful production model from the company fetched $1.125 million by the time the gavel fell through bids sourced both in person and over the phone. The company also managed to raise a further $345,000 in in-kind donations before the auction began, and donors gave an additional $50,000 during the event itself.
Ferrari debuted the F12 Berlinetta at the 2012 Pebble Beach Concours d'Elegance, and the company is set to deliver its first model to a US customer in the second quarter of 2013. The automaker reminds its fans that it is still possible to donate to the Hurricane Sandy relief fund by visiting a special Ferrari section of the American Red Cross page. You can take a closer look at the full press release below for more information.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Marchionne takes total control of Ferrari as CEO and chairman

Ferrari is undergoing another changing of the guard as Amedeo Felisa retires from his longtime role as CEO. In his place, Sergio Marchionne will add the job to his absurd list of responsibilities. An engineer by training, Felisa has been with the company for 26 years, and some form of Fiat for nearly 50, having come to Maranello in 1990 after two decades at Alfa Romeo. He took charge of Ferrari's road-car division in 2001, was named general manager in 2006, and got the CEO job in 2008 after Jean Todt left to run for president of the FIA. Felisa's role as chief executive was seen as all the more important after Luca di Montezemolo was shown the door. Rumors persisted recently that Felisa was on his way out. With Felisa gone, Marchionne will be left running the company more directly than he has been as chairman for the past two years since supplanting Montezemolo. As it is, Marchionne serves as CEO of Fiat Chrysler Automobiles, chairman of CNH Industrial (the merged entity of Fiat Industrial and Case New Holland), and directly runs the NAFTA region for FCA, splitting his time between offices in Detroit, Turin, and Maranello. We wouldn't be surprised, then, to see Ferrari name a new CEO, or at least a senior manager to run the day to day and take some of the pressure off Marchionne, as adept as he's proven at wearing multiple hats. The company is in the process of reforming itself as a corporate entity separate from FCA, positioned more as a luxury brand, and is seeking to rediscover its former winning form on the racetrack. In the meantime, while Felisa steps down with immediate effect, he will remain on the board – his term having recently been renewed – as a technical advisor, just as Todt did before him. Related Video: Ferrari announces CEO succession Maranello (Italy), 2 May 2016 – Ferrari N.V. ("Ferrari" or "Company") (NYSE/MTA: RACE) announces the retirement of its Chief Executive Officer, Mr. Amedeo Felisa, after 26 years of dedicated service. Mr. Sergio Marchionne will assume those responsibilities while retaining his current role as Chairman of the Company. Mr. Felisa will continue to serve on the Board of Directors of Ferrari with a specific mandate as technical advisor to the Company. Sergio Marchionne had this to say: "I have known Amedeo for more than a decade and I have had the opportunity to work with him closely for the last two years. He is beyond any doubt one of the best automotive engineers in the world.