2010 Ferrari 458 Italia on 2040-cars

Auto blog

Ferrari 312PB looks amazing, sounds like you're ripping sheets

Whether it's Mozart, Beethoven or The Beatles, they all (arguably) pale in comparison to just the right engine note for many auto enthusiasts. Petrolicious has found one of the absolute best with its latest focus on a 1972 Ferrari 312PB.
The 312PB is important for more than just its ability to sound like an automotive symphony. It was also the final purpose-built prototype racer of the era from Ferrari before the Prancing Horse put its entire focus into Formula One. Maranello went out with a bang, though. The 312PB's design is simplicity itself with just a modified wedge shape combined with the necessary scoops and ducting to keep its 12-cylinder engine at full tune. The car won a string of races and scored the 1972 championship. Although even if it had been a loser, the racecar likely would have been famous just for its wonderful exhaust note.
In the video, Petrolicious expertly balances its interview with owner Steven Read with wonderful cinematography and just letting the Ferrari sing around the Willow Springs track. Crank up the volume and scroll down to get a wonderful earful of this sonorous vintage racer.

Ferrari reveals sold-out LaFerrari Spider

Ferrari's current supercar king, the LaFerrari, is a few years old, so naturally, now is the time to debut a more exclusive and expensive variant. Enter the LaFerrari Spider. Ferrari tweeted an image of the new car this morning. Rumors of a convertible LaFerrari have circled for years, though this is the first time the car was seen by the public. It will debut in the flesh this fall at the Paris Motor Show. Earlier this year, the company showed the convertible to potential customers at a private event. Reaction was so strong, the car sold out almost immediately. The droptop is estimated to cost $1.4 million, 40-percent more than the standard version. About 150 to 200 cars will be built, far fewer than the run of 499 for the original. The 949-horsepower, 6.3-liter hybrid V12 will remain in place,and Ferrari says the chassis and aerodynamics were modified to maintain performance. It will offer carbon-fiber and soft tops. Although the LaFerrari Spider most likely won't usurp the Bugatti Veyron and as the fastest convertible, it will still be one of the fastest and rarest cars in the world. Related Video: Featured Gallery Ferrari LaFerrari Spider News Source: Ferrari Ferrari Convertible Performance ferrari laferrari ferrari laferrari spider

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding