Ferrari 456gt 6-speed, Low Miles, With Ferrari Luggage on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

The limited-run Ferrari J50 is the coolest 488 Spider you can't buy

Ferrari is really good at celebrating things. In recognition of 50 years of selling cars in Japan, the company is building a few one-off versions of the 488 Spider, called the J50. That's our kind of anniversary present. Just 10 of these cars will be built, and each will be customized to the taste of its owner. The J50 gets a 681-horsepower version of the 488's 3.9-liter twin-turbo V8 and of course wraps it all in different bodywork. The interior gets some custom attention as well, with different trim but most of the normal parts from the 488 Spider. It's not shown here, but there's a two-piece carbon-fiber targa roof that stows behind the seats and is supported by the matte carbon roll hoops. Design highlights include a polycarbonate bubble over the engine, a channel that wraps the front end and the sides, a chopped windshield and side glass, and a fantastic looking rear diffuser. The front end reminds us of some old GM aero concepts, but in the best way possible. If you want one, you're probably already too late. Ferrari likely offered these to its best Japanese customers before the car was even unveiled. You have 50 years to save up for the next one; better luck next time. Related Video: Featured Gallery Ferrari J50 Ferrari Convertible Luxury Performance Supercars ferrari 488 spider

Ferrari considering return to Le Mans racing in 2015

Rumors are swirling that Ferrari may be contemplating a return to Le Mans racing as soon as 2015. Germany's Auto Motor und Sport reports the Italian automaker may apply the development of a new 1.6-liter turbocharged V6 engine for Formula One to an LMP1 car for Le Mans, and have it ready for the 24 Hours of Le Mans in two years. This follows hints made by Scuderia Ferrari CEO Stefano Domenicali last month that the newly developed F1 engine could be used for "some interesting projects."
Ferrari has a history of success in Le Mans racing, though it hasn't won the big endurance outright since 1965. The image above captures the exact moment when the No. 21 car of Masten Gregory and Jochen Rindt crossed the finish line that year to win the race. That win was the last of six consecutive outright victories before the infamous arrival of the Ford GT40 in 1966. Despite never reaching the top of the podium again, Ferrari's nine wins still stand as the third most overall by a manufacturer behind Porsche (16) and Audi (11).
If Ferrari does return to Le Mans in 2015, the LMP1 class will suddenly be teaming with worthy competitors for Audi, which has dominated the race since 2000. After Peugeot's exit from the sport in early 2012, Toyota entered the race in 2012 and has continued to develop its TS030 Hybrid LMP1 car. Porsche, meanwhile, is well into developing a new LMP1 car that will first compete in next year's race.