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Ferrari renews partnership with Marlboro [UPDATE]

Formula One and Big Tobacco may have parted ways years ago, but the alliance between Ferrari and Marlboro continues on, apparently as strong as ever. Though neither party has made any official announcement or revealed any details of the arrangement, reports from the motorsport press indicate that the Scuderia and Philip Morris – the tobacco company which owns the Marlboro brand – have signed an extension of their longstanding partnership. Marlboro first arrived in Maranello way back in 1973, ramping up over the years to become its main sponsor by '93. The Italian outfit changed its name to Scuderia Ferrari Marlboro after the tobacco brand parted company with McLaren in '97. After tobacco advertising was ultimately banned in 2006 (at least in Europe), Ferrari was forced to remove the Marlboro branding from its cars, but the name stuck – and so did the logo, in various forms of obscurity and subliminality through 2010. The Marlboro name was dropped from the team's handle in 2011, but that didn't stop the two from renewing their partnership. And now they've reportedly extended again through 2018. Though the deal hardly comes as a surprise (even given the complete lack of discernible public association between the two), we don't doubt that Maurizio Arrivabene – the former Marlboro exec who recently took over the struggling team – had something to do with it. UPDATE: A spokesman for Scuderia Ferrari downplayed the significance of the story, telling Autoblog by correspondence that "the contract is extended through 2018 and details are confidential." UPDATE 2: Philip Morris International responded to our inquiry with the following statement: "Our agreement with Ferrari has been extended beyond 2015, but we are not in a position to provide financial or other details. This partnership provides us with opportunities such as enabling our adult consumers and business partners to experience motor racing through Ferrari factory visits and attending F1 races."

Ferrari IPO may turn out to be good news for enthusiasts

Sergio Marchionne's strategy to spin off Ferrari from FCA and make the Italian automaker a publicly traded company has been met with ire from a vocal contingent of enthusiasts ever since rumors about the plan began to surface a few years ago. Some of these particularly pessimistic automotive pundits have voiced fears that with stockholders in the mix, it would not only spell the demise of the exclusive Italian supercar maker as we know it, but would in fact "ruin" the company. Call me dense, but I fail to see what the issue is. That isn't to say that I don't understand what's causing the fear. When profitability becomes a higher priority for a brand that's historically relied on exclusivity to keep its products in the highest echelons of desirability, there's a high potential for internal philosophical conflict. And then there are concerns about the sorts of products that Ferrari might develop that aren't the high-performance sports cars that the brand is known for. But individuals with those apprehensions seem to forget that Ferrari has already lent its name to a multitude of things that are not LaFerraris, 488 GTBs, or F12 Berlinettas, including clothing, headphones, and even laptops. But let's assume for a moment that the core anxiety is about future vehicles – including the unspeakable notion that Ferrari might develop an SUV. Why wouldn't Ferrari build an SUV, especially after seeing how incredibly successful that endeavor has been for Porsche? I think it's likely that Ferrari will put engineers to task creating some sort of crossover or high-rolling cruiser with room for the whole family at some point in the near future. And why wouldn't it, after seeing how incredibly successful that endeavor has been for Porsche? After all, the Cayenne accounted for more US sales in 2013 than the Boxster, Cayman, 911, and 918 combined, and it only gave up about a thousand units of sales last year to make room for the Macan crossover, the latter of which Porsche sold nearly as many of as it did Boxsters and Caymans. People want these vehicles, and they're willing to pay quite a bit of money for them. If we use Porsche's recent trajectory as a foreshadowing metric for what's in store for Ferrari, the future actually looks pretty good. After all, those SUV sales keep plenty of cash in Porsche's coffers for the low-volume projects that we enthusiasts love, like the 918 Spyder and the 911 GT3 RS.

Ferrari hybrid V8 arriving next year, could power Ferrari SUV

Ferrari CEO Sergio Marchionne told Auto Express that the world can expect a V8 hybrid from Maranello next year. He said, "The test mules are out now," but what he wouldn't tell the Brit mag is where that V8 hybrid will go. Everything else in Ferrari's lineup has been recently introduced or refreshed save for the 488, but the 488 is just two years old. With all of the current cars ruled out, the bettors wager on the hybrid V8 appearing in the Ferrari SUV that's also due next year. We've no idea how Maranello engineers will structure the electrical assistance, but Marchionne indicated "more of a traditional hybrid [than the LaFerrari] to fulfill a different role." That means a strictly performance-based kinetic energy recovery system likely steps aside for one that will "yield additional performance" as well as better fuel economy. In further comments to Top Gear — where he expressed a touch of disappointment in the firm's GT car designs and the possibility of a 250 GTO continuation — Marchionne said, "The hybrid element will be much more of a mainstay of the powertrain than it was in the LaFerrari." Look out for plug-in charging and some kind of all-electric range. If all of this speculation holds up come 2019, it also means the Ferrari SUV will reverse its competitors' playbooks — the Bentley Bentayga and Lamborghini Urus, for instance, established themselves with their mightiest powertrains, then got around to plug-in hybrid models. A hybrid SUV would be smart, as we're coming up on an emission target escalation in 2020. Those targets only apply to carmakers selling more than 10,000 units per year, Ferrari sold nearly 8,400 cars last year and aims to crack 9,000 sales this year. The SUV will certainly put the Prancing Horse over the 10K barrier, and as a volume seller, relatively speaking, will make a worthwhile contribution to emissions values. Of course, you have to write Marchionne's quips in pencil, because they're prone to revision. It was only two years ago when Marchionne answered a question about the mere possibility of an SUV with, "You have to shoot me first." Later that same year, Marchionne said every Ferrari sold from 2019 onward would have some sort of hybrid element.