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Ferrari building one more LaFerrari Aperta for charity auction

When Ferrari officially introduced the LaFerrari Aperta roadster, it announced that it would only build 209 of them. It also announced that every single one was already sold. That apparently isn't quite the case, though. RM Sotheby's announced it would be selling a LaFerrari Aperta, and it's a new one, No. 210, that hasn't yet been built. According to the description, this is an additional special edition that will be built to help celebrate Ferrari's 70th anniversary. It will also have a unique paint scheme and will be unveiled during the celebration in Maranello. No details were given as to what the paint scheme would be, but based on the other five specially painted LaFerrari Apertas, it will probably be inspired by one of the company's more famous road or race cars of the past. Also, since this car will be auctioned, it presents a rare opportunity to own one of Ferrari's top-tier sports cars without going through the trouble of becoming one of the company's favored customers. Of course that means this car could be very expensive, too. RM Sotheby's estimates it will go for between ˆ3 million and ˆ4 million, which at current exchange rates is $3.5 million to $4.7 million. On the plus side, the proceeds from the auction will go to an unnamed charity. Related Video:

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Supercar parade entering highway is mesmerizing

In what must have looked and sounded to motorists on the M6 like an invasion of The Swarm, a parade of 50 enthusiast gems leaving a charity event were caught shooting down the on-ramp and merging into traffic. There were plenty of Porsches joining the 959 and Ducktail above, Aston Martins going back to the badboy V8 of the last millennium, a Ferrari Testarossa, a TVR and numerous other Easter eggs.
There were not, however, plenty of turn signals, with someone counting just five among the fifty engaging in proper use of the blinker. One reason put forth for that is the same reason we're posting this video, which is from last Summer, below: "because supercar." Enjoy.