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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

1954 Ferrari 375-Plus sells for record $18 million at Goodwood

Among all the action at the Goodwood Festival of Speed this past weekend, Bonhams held its classic car auction, bringing in a massive $38.4 million in sales. And this was undoubtedly the highlight.
Bearing the chassis number 0384 AM, this 1954 Ferrari 375-Plus has a storied racing history, competing that year in such events as the 24 Hours of Le Mans, the Mille Miglia and the Silverstone endurance race, where the late José Froilán Gonzalez drove it to victory. One of only five made, the 375 Plus packed a 4.9-liter V12 with 330 horsepower under aluminum barchetta bodywork by Pininfarina. It was subsequently owned by Kleenex scion Jim Kimberly, trading hands between owners on both sides of the Atlantic and was the subject of a legal dispute over its ownership four years ago.
With the dispute now resolved and after heated competition between two bidders, the Ferrari finally sold for £10.7 million, equivalent to $18.2 million at today's rates and accounting for nearly half of the day's sales totals. Other highlights included a 1902 De Dietrich 16-HP "Paris-Vienna" Rear-Entrance Tonneau and a a '75 Lamborghini Countach, each of which sold for around $1.7 million - the latter eclipsing the example that Bonhams also recently sold for $1.2 million.

LaFerrari for sale in Florida for $4.7 million

Want to get your hands on a new LaFerrari? It's gonna cost you, and cost you big. The factory charged $1.35 million for each of the 499 it will ever make, but you can bet speculators will be selling them for much more than that. Just take a look at this listing from Florida. The Fort Lauderdale Collection South has one LaFerrari for sale with an asking price of $4.7 million. That's more than triple what Ferrari charged for it. The example in question bears the VIN ZFF76ZFA2E0205216 and appears to have been built for the US market in September 2014. It's done up in the classic combination of Rosso Corsa over a black interior and has just 388 miles on the odometer. It has a few options installed, including carbon-fiber side mirrors, a sports exhaust, and Prancing Horse logos embroidered into the headrests. Each of those options is worth a good grand or two on top of the list price, but their addition doesn't go very far toward explaining the enormous markup. With no other examples of LaFerrari having been sold at auction just yet, we don't have much of an indication of how much they're worth on the open market. According to Sports Car Market, the most anyone paid for the previous Enzo was just over $6 million this past August at the RM Sotheby's sale in Monterey, but that was the final example of the breed that was gifted to Pope John Paul II. Most of the rest have sold for a million or two – not over four. Related Video: Featured Gallery Ferrari LaFerrari for sale in Fort Lauderdale View 40 Photos News Source: Fort Lauderdale Collection South via The Supercar Kids Auto News Green Ferrari Car Buying Coupe Hybrid Supercars ferrari laferrari laferrari