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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Ferrari Portofino revealed: Goodbye California, hello beautiful

The Ferrari California, in both turbo and non-turbo configurations, has been soldiering on for nearly a decade. With a base price of just over $200,000, it's the brand's entry-level model. Today, the automaker announced the car's replacement, the Ferrari Portofino. This will be the brand's entry-level GT car, slotting in below the top-dog 812 Superfast. It's both lighter and more powerful than the California T while still retaining the convertible hardtop bodystyle. The now-familiar 3.9-liter twin-turbocharged V8 rests under the Portofino's long hood. The engine sends 591 horsepower and 560 pound-feet of torque to the rear wheels through a seven-speed dual-clutch transmission. That's 39 more horsepower and 3 more pound-feet than the California T. A new engine map along with new pistons, connecting rods, intake and exhaust account for the boost. Ferrari's Variable Boost Management system limits torque in certain gears, only sending out what the wheels can handle. Ferrari says the Portofino will hit 62 mph in just 3.5 seconds, pressing along to a top speed of 199 mph. The Portofino makes use of the third generation of Ferrari's electronic rear differential. The car also comes with the F1-Trac traction control system. Combined with the Variable Boost Management, the Portofino should find adequate grip in most situations. A new generation of magnetorheological dampers helps improve ride and handling. Notably, the Portofino moves to electronically assisted power steering, following the same move in the 812 Superfast earlier this year. The car is longer, lower and wider than the outgoing model. The new chassis makes use of modern design and engineering techniques, shaving an unspecified amount of weight from the car. At 3,813 pounds, the California T is a bit of a pig. Any weight savings will be a good thing. Because the V8 sits behind the front axle, the Portofino's weight distribution is 46/54 percent front/rear. As expected, Ferrari has emphasized aerodynamic efficiency when crafting the Portofino's design. Overall, it looks like a slightly smaller 812 Superfast. If you like that car, you'll like the looks of the Portofino. The car is covered with small lips and intakes to help channel air in the most efficient and useful way possible. Look just to the side of the headlights or the deep cut that leads from the front wheels all the way along the door. The rear end does a much better job of hiding the convertible hardtop.

Ferrari renews partnership with Marlboro [UPDATE]

Formula One and Big Tobacco may have parted ways years ago, but the alliance between Ferrari and Marlboro continues on, apparently as strong as ever. Though neither party has made any official announcement or revealed any details of the arrangement, reports from the motorsport press indicate that the Scuderia and Philip Morris – the tobacco company which owns the Marlboro brand – have signed an extension of their longstanding partnership. Marlboro first arrived in Maranello way back in 1973, ramping up over the years to become its main sponsor by '93. The Italian outfit changed its name to Scuderia Ferrari Marlboro after the tobacco brand parted company with McLaren in '97. After tobacco advertising was ultimately banned in 2006 (at least in Europe), Ferrari was forced to remove the Marlboro branding from its cars, but the name stuck – and so did the logo, in various forms of obscurity and subliminality through 2010. The Marlboro name was dropped from the team's handle in 2011, but that didn't stop the two from renewing their partnership. And now they've reportedly extended again through 2018. Though the deal hardly comes as a surprise (even given the complete lack of discernible public association between the two), we don't doubt that Maurizio Arrivabene – the former Marlboro exec who recently took over the struggling team – had something to do with it. UPDATE: A spokesman for Scuderia Ferrari downplayed the significance of the story, telling Autoblog by correspondence that "the contract is extended through 2018 and details are confidential." UPDATE 2: Philip Morris International responded to our inquiry with the following statement: "Our agreement with Ferrari has been extended beyond 2015, but we are not in a position to provide financial or other details. This partnership provides us with opportunities such as enabling our adult consumers and business partners to experience motor racing through Ferrari factory visits and attending F1 races."