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Ferrari building 350 unique special editions for its 70th anniversary

Ferrari has been in business since 1947, which makes 2017 the automaker's 70th birthday. To celebrate its old age, the company has reportedly decided to create 350 bespoke special editions, each different from the next. According to Autocar, the company made the announcement to 100 owners and collectors in Venice, Italy, last weekend during the Ferrari Cavalcade. The 350 unique models will come from Ferrari's current lineup, and will include 70 each of the California T, 488 GTB, 488 Spider, GTC4 Lusso, and F12 Berlinetta. The Italian automaker chose 70 of the most iconic vehicles from its past to inspire the upcoming special editions, with each of the 350 examples being unique. To get this level of exclusivity, the Tailor-Made division, which handles the company's extra-custom orders, will lend a helping hand in design. The hardest thing for Ferrari, however, won't be putting 350 unique models on the road, but deciding how to pick which owners and collectors get the opportunity to purchase them. According to Ferrari boss Sergio Marchionne, that is "the most difficult part of what I do." Yep, sounds like a tough job, turning away millionaires. Autocar reports that Ferrari will reveal the 350 special-edition models at the Paris Motor Show in October, but that sounds like a difficult task. We're guessing they won't all be present, but that would sure be a sight to see. Related Video:

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The Ferrari FF is now the GTC4 Lusso

As groundbreaking as it might have been when it debuted in 2011, the FF was never the best-looking Ferrari in the fleet. And at five years old, it's now the oldest as well. But Maranello is out to correct that with the new model you see here. Dubbed the GTC4 Lusso, the updated version of the FF is not only better-looking than the model it replaces, but packs some innovations under its slightly sharper coachwork as well. It debuts next month at the Geneva Motor Show. The 6.3-liter V12 carries over in naturally aspirated guise, but now produces 680 hp and 514 lb-ft. That's a marked improvement over the existing ratings of 651 horsepower and 504 pound-feet of torque. It still stops short of threatening the more focused F12 Berlinetta with its 730 hp and 509 lb-ft. The muscle still meets the road through the only all-wheel drive system that Ferrari has ever made, but now integrates four-wheel steering as well, like we saw on the F12 TdF. The 4RM-S system works in tandem with Slip Side Control 4.0, integrating the electronic differential and adaptive dampers to keep this horse prancing on no matter the conditions. No mention was made of the transmission, but we're likely dealing with the same seven-speed DCT as its predecessor. Regardless, the sum total is a 0-62 time quoted at 3.4 seconds and a top speed of 208 miles per hour. The revised mechanical bits, as you can see, are wrapped in new sheetmetal. It all looks tauter, more sculpted, and more aggressive than some of the rounded forms of the FF, and the interior has been updated as well. The key change is at the back of the greenhouse. Often derided as somewhat awkward and ungainly, the fastback roofline is lowered with the kink at the back of the side glass flipped, a spoiler added at the trailing edge of the roof, and the twin taillights replaced by four. THE FERRARI GTC4LUSSO DEBUTS AT THE GENEVA SHOW - The Ferrari GTC4Lusso debuts at the Geneva Show: class-leading performance, versatility in all driving conditions, sublime elegance. - A unique car, a whole new world Maranello, 8 February 2016 – Ferrari announces the addition to its range of the Ferrari GTC4Lusso, the new four-seater which hails a major evolution of the sporting Grand Tourer concept by integrating rear-wheel steering with four-wheel drive for the first time.