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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Marchionne holds Maranello talks amid Ferrari's struggles

Ferrari president Sergio Marchionne has been in Maranello this week holding key meetings with staff to work out what needs to be done to rescue its season. With the Formula 1 campaign approaching its halfway point, Ferrari is still without the victory that it has been targeting since the first race in Australia. And worse than that, it appears to have fallen behind in the development stakes against Mercedes and Red Bull – leaving it now facing a challenge to finish second in the constructors' standings. On the back of a deeply disappointing British Grand Prix, where the team struggled for pace all weekend, Marchionne has elected to spend the last few days in Maranello to try to get to the bottom of what has gone wrong. For although its early season progress was impacted by the tragedy surrounding technical director James Allison, whose wife died just after the Australian Grand Prix, progress more recently has not been good enough. While Mercedes has been pushing on with upgrades at each race to keep improving its speed, Ferrari is still struggling to understand why its car has such a sensitive set-up that allows it to be competitive only in a very narrow performance window. Rather than sitting back and simply hoping for answers, Marchionne has taken it upon himself to push things forward. Motorsport.com has learned that he has held a series of key meetings at Maranello with the chassis and aerodynamic departments – with a particular focus on speaking to those who report to department heads as well as their juniors. Marchionne is determined to find out whether or not there is a belief from the shop floor that more potential can be extracted from the SF16-H, and if the true state of progress of the car is as he has been led to believe by senior management. It is possible that Marchionne could take action after these meetings to tidy up internal structures – moving around those staff who he believes have not been exploited to their best, and moving aside those whom he believes have been holding things back. It could be this action plan that team principal Maurizio Arrivabene was referring to after Silverstone, when he said that the situation at Maranello was now getting more serious – and that the potential for big change was coming if things did not improve. "After Hungary we cannot fool around any more," said Arrivabene.