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Race Recap: 2015 Canadian F1 Grand Prix is better behind the front

As of Saturday afternoon in Montreal, Canada, it was all about the number four. Lewis Hamilton put his Mercedes-AMG Petronas on pole position for the fourth time at the Circuit Gilles Villeneuve, and now his tally of pole positions matches his race number: 44. Nico Rosberg lines up beside him, which is the fourth time that particular one-two combo has occurred this season. Ferrari spent three engine development tokens to try and close the gap to Mercedes, Kimi Raikkonen making the most of it with third position on the gird. His teammate Sebastian Vettel got the worst of it, however, when the MGU-K unit failed during Q1, leaving him 160 horsepower down and out at the first hurdle. Valtteri Bottas put a revitalized Williams on the grid at fourth, ahead of a Lotus lockout of the third row with Romain Grosjean leading the way in fifth, Pastor Maldonado just beside. Nico Hulkenberg got the first Sahara Force India into seventh – the team is still waiting on the upgraded B car that should be available for Austria – ahead of Daniil Kvyat in the first Infiniti Red Bull Racing and a "pissed off" Daniel Ricciardo in the second Red Bull. Sergio Perez made it two Force Indias in the top ten, a welcome result from a team performing below expectations of late. When the lights went out, at the very front it was much ado about not that much at all. Hamilton got away clean and stabbed across the track to close the door for Rosberg, giving Raikkonen a chance to take the inside line into Turn 1 in an attempt to clear Rosberg for second place. That didn't happen, leaving the two Mercedes' to run in grid position for the entire race. It wasn't boring – Rosberg stayed close, rubber-banding the time gap to the leader from a little more than one second to just under four seconds, and Montreal is famous for race-rearranging safety cars and on-track incidents. But none of those occurred, so Hamilton crossed the line 2.285 seconds ahead of Rosberg after 70 laps to earn his fourth victory in Canada and the first-ever victory for the Brackley, UK-based Mercedes team. Valtteri Bottas drove his Williams to third position, the first podium place for the team this year and a welcome salve to heal the team's wounds from a poor showing in Monaco. That placing came courtesy of being in the right place at the right time, which was not far behind Raikkonen when the Ferrari driver spun at the hairpin on Lap 28 after his first pit stop.

Ferrari hails Vettel as the 'moral winner' after 'stolen' F1 race

MONTREAL — Ferrari hailed Sebastian Vettel as the moral winner of the Canadian Grand Prix on Sunday while the German raged at being robbed of victory by race stewards. "They are stealing the race from us," the angry German exclaimed over the team radio as he was told he was under investigation after running off the track and into the path of Mercedes rival Lewis Hamilton. Vettel was given a five-second penalty, finishing first but having to hand victory to Hamilton. "No, no, no. Not like that. You have to be an absolute blind man, you go on the grass how are you supposed to control your car? This is the wrong world," the Ferrari driver yelled after being notified of the penalty. "It's not making our sport popular, is it? I mean, with these kind of decisions," he told Sky Sports television after the podium ceremony. He had earlier parked up in the wrong place and stormed straight to the Ferrari hospitality area before returning to the pitlane. There he rearranged the numbers in front of the cars, switching the 'one' board from Hamilton's car to the space where his Ferrari should have been. "If it had happened to me I would have kicked the damn board and thrown it against the car," said Mercedes F1 boss Toto Wolff, whose team has now won the first seven races of the season. "I am of course biased for Mercedes, and I say there is a rule that says you need to leave a car's width when you go off the track and I think his instinctive reaction was 'I need to protect that position' and maybe that was a tiny bit too far." Wolff said he was surprised by the stewards' decision but also defended them. The officials included experienced Italian racer Emanuele Pirro, a former F1 driver and five times winner of the Le Mans 24 Hours sportscar race. "I think the stewards up there need to be people that need to be supported," said Wolff. "There is Emanuele up there, it doesn't go any more professional and experienced than Emanuele. Said Vettel, "People want to see us race and that was, I think, racing. I hope the people come back, that's the main thing obviously... it's just a shame when we have all these little funny decisions." Ferrari team boss Mattia Binotto indicated there could be no appeal by the Italian team but said there was no doubt about the real winner. "It's not down to us to decide, and that's the sport. But certainly if you look at the crowd, everybody I think today believes that there was nothing Sebastian could have done," he said.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding