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Ferrari makes its return to Need For Speed: Rivals in a big way

With all the excitement over Forza Motorsport 5 and Gran Turismo 6, it's easy to forget that there's another racing game from an even older franchise coming out. The latest Need For Speed installment, Rivals, is set to hit stores November 15 (this Friday) for the Playstation 4, November 19 for PS3 and XBox 360, and November 22 for the XBox One. As part of the run up to the launch, we have a great look at all the new Ferrari content for the new title, which marks only the second time the Italian marque has been in an NFS game.
The last time we saw a prancing horse in Need For Speed was 2009's Shift, when we got ten models as part of a paid, downloadable pack. In anticipation of Ferrari's return to the series, we've got a gallery of images of some of the featured models, like the F12 Berlinetta (which we've shown you before), the FF, the Enzo, the 599 GTO and both the 458 Italia and Spider. All of which are bound to make for phenomenal tools for escaping the virtual cops.
We'll have a more extensive look at Need For Speed: Rivals in the near future, but until then, have a look at the game's Ferrari content up top.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Mercedes driver Lewis Hamilton buys LaFerrari

Lewis Hamilton has driven some of the fastest cars ever devised, like the McLaren MP4-23 with which he won the 2008 Formula One World Championship, the Mercedes W05 with which he won the title last year, and the new W06 he drove to the checkered flag in the season opener earlier this month. But what does he drive in his spare time? According to the latest reports quoting his boss Toto Wolff, the reigning champ celebrated his win at the Australian Grand Prix by ordering a new LaFerrari. The seven-figure, 950-horsepower hybrid hypercar may be made by a rival manufacturer to the team for which he drives, but then his employers at Mercedes don't (for the time being at least) build anything that competes in the segment – unlike his former employers at McLaren that offer the similarly potent P1. Something tells us he won't be invited to drive it at Fiorano, though - which is something his rivals Fernando Alonso, Kimi Raikkonen and Sebastian Vettel have all had the chance to do. Hamilton has a long-established penchant for driving twelve-cylinder exotic supercars in his spare time. At his previous place of work, he was promised an exceedingly rare McLaren F1 LM – valued at some $4 million – but only if he won three world titles for the Woking-based team. He also owns a Pagani Zonda that was made specifically for him with a 760-horsepower engine (supplied, naturally, by Mercedes) and a six-speed manual – complete with a clutch pedal, which (apart from starting off the line) is something he doesn't usually get to operate during working hours. Related Video: