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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Fiat Chrysler starts production of ventilator components in Italy

MILAN — Fiat Chrysler has begun producing ventilator parts to help Italy's Siare Engineering boost its output of the medical equipment needed to treat patients during the coronavirus crisis, the carmaker said on Friday. Carmakers around the world are ramping up production of critical healthcare products and machines to respond to the enormous demand during the pandemic. Italy, the epicenter of the virus outbreak in Europe, had asked Siare to triple its normal monthly production as a part of government efforts to increase the number of intensive care beds. FCA said that with the support of luxury group Ferrari and holding company Exor, which controls both carmakers, it had produced the first electrovalves, a key part in ventilators, at its plant in Cento, in northern Italy. The Cento plant is usually used to produces high-performance car engines for the global market. It had been closed because of the coronavirus but has partially reopened for this project. "With the additional supply of electrovalves from Cento, Siare estimates that it will be able to reduce total production time for ventilators by as much as 30-50%", the statement said. In addition to the production of the electrovalves, a team of specialists from FCA is also working alongside Siare staff at their production facility near the city of Bologna. "The objective is to help increase Siare's total production, with a gradual scaling up of daily output beginning from the first week of April", FCA said.

2019 Tokyo Auto Salon features one of the coolest auctions we've seen

In just over a week, the Tokyo Auto Salon will host one of the coolest auctions we've seen in years. Jalopnik spotted BH Auction's listings, and it's a cornucopia of hot machinery you won't typically find at American auctions like Gooding & Company or Barrett Jackson. While Japanese cars make up most of the listings, Ferrari, Porsche, BMW and even Dodge all have at least one car going up for auction. We won't include everything here, but you can check out the full list on BH Auction's website. There are 50 lots at the auction, including nine Nissan Skylines, nine Ferraris and two Porsche Carrera GTs. Some of our other favorites include a Honda S800 coupe, a Toyota Miniace truck, a Mitsubishi Willys Jeep and a 1955 Mercedes-Benz 300 SL gullwing with the V8 from a W124 Mercedes-Benz E60 AMG that's estimated to sell for between $1.25 million and $1.5 million. Related Video: News Source: BH Auction via Jalopnik Audi Dodge Ferrari Honda Mitsubishi Nissan Porsche Toyota Auctions Autoblog Minute nissan skyline mercedes-benz 300 sl