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Luca doesn't believe in electric cars, but Ferrari will build more hybrids

Confirming what we'd long suspected, the hybrid powertrain in the Ferrari LaFerrari was not a one-time thing. "I don't believe in the electric cars, but I strongly believe in hybrids," Ferrari boss Luca Cordero di Montezemolo tells Bloomberg. It's unclear when we'll see another hybrid Ferrari, though, as the automaker's current lineup is quite fresh - the oldest model is the California, which was updated for the 2013 model year - but make no mistake, there are more electrified cars coming from Maranello. "The answer is yes," Montezemolo told Bloomberg when asked about hybrids, although he was quick to add "without exceeding." It's that last part that is key for enthusiasts of the gas engine.
Ferrari's move towards hybrid powertrains reflects a pair of trends in both the political and motorsports spheres. Politically, automakers, even exotics, are being pushed to produce cars with cleaner emissions, or in many cases, no emissions at all. Look no further than the Range Rover Hybrid, which was just announced. Formula One's push towards hybridization and smaller engines is also informing decisions at Ferrari, with the LaFerrari already using hybrid tech already inspired by the sport.
Still, it's reassuring to know that while Ferrari is pushing forward with future technologies, that the gas engine won't go the way of the manual transmission in Maranello - at least in the near term.

Ferrari F12 gunning for GT-R's Nurburgring lap time?

Ferrari may not play the Nürburgring lap time game to the extent that Porsche, Nissan and Radical do, but it has been known to go for some lap times of its own. And now an F12 Berlinetta has been spotted lapping the Nordschleife in an apparent record attempt.
The F12 reportedly had the track all to itself for about an hour and a half, suggesting one of two possibilities: either Ferrari is testing an updated version, or it's going for a lap record with the existing version. While it's impossible to tell what may be going on under the sheetmetal, the communications equipment taped to the roof appear to be the only outward modifications, and would seem to indicate the latter more than the former.
In between warm-up and cool-down laps, the F12 reportedly lapped the circuit in 7 minutes and 48 seconds - which wouldn't be anything spectacular in and of itself, but that lap apparently included 40 seconds of cool-down between T13 and Hatzenbach, suggesting a possible 7:08 lap time. That's the time which Nissan recently recorded in the GT-R Nismo, indicating that Ferrari could be going for Godzilla's top time as the fastest front-engined, street-legal car ever to lap the 'Ring, ahead of the Dodge Viper ACR, Lexus LFA with the Nürburgring Package and Corvette ZR1 (but behind Ferrari's own track-bound 599XX, which clocked a 6:58 lap time four years ago).

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.