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Ferrari 458 Italia becomes most expensive prize ever on Price Is Right

In case you haven't been paying attention, it's "Big Money Week" on the long-running The Price Is Right televised game show. In a nutshell, it means that more than a million dollars in cash and prizes are up for grabs for those lucky enough to "come on down," play some games and correctly guess product retail prices.
Moments after opening the show Thursday, host Drew Carey broke the unexpected news. "Today you are going to see the single-most-expensive prize in the history of the daytime Price is Right," he boasted before the curtains were pulled back to review a brand-new Ferrari 458 Italia Spider.
To win the car, the contestant had to play "Three Strikes" - blindly pulling numbers out of a bag and putting them in the correct price sequence before grabbing three dreaded red strikes. As expected, your typical The Price Is Right contestant is about as familiar with today's retail Ferrari pricing as they are with fractional jet ownership. We won't spoil the fun of whether or not a lucky contestant gets to drive the $285,716 exotic home (and pay a midsize sedan's worth of taxes), but feel free to speed ahead to about the three-minute mark on the video below to watch the reveal.

Ferrari 458 Speciale A trots out its 597 sun-drenched ponies [w/video]

To say that Ferrari has made some powerful drop-tops over the years would be like saying the Pope has been known to make a couple of blessings here and there. There was the F50, the 575 Superamerica and the 599 SA Aperta, to name just a few. But this is the most powerful Spider it has ever made. Taking its curtain call at the Paris Motor Show today is the new Ferrari 458 Speciale A – successor to the F430-based 16M Scuderia Spider and lovechild of the 458 Spider and 458 Speciale. That means it's got the same 4.5-liter V8 – all 597 horsepower and 398 pound-feet of it – as the Speciale coupe, but with the folding aluminum roof from the Spider. Best of both worlds, as they say - especially with a 0-62 time quoted at three seconds flat. But since Maranello will only produce less than 500 of them, you'd better check it out in our gallery of live shots above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.