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Museo Ferrari launches 'Michael 50' exhibit honoring Schumacher

Michael Schumacher turned 50 years old on Thursday, January 3, 2019. To celebrate the racing legend and to show appreciation for all he has done for the brand, Museo Ferrari opened an exhibition that explores his impact and accomplishments throughout his personal life and racing career. Named " Michael 50," the exhibit is now open in Maranello. This is the third showcase to open in recent months, following the announcement of "Driven by Enzo" and "Passion and Legend," which opened in September 2018 to honor the 120th anniversary of the founder of Ferrari. The Prancing Horse company calls Schumacher "The Most Successful Ferrarista in History," and the exhibition focuses on his many victories. The driver raced his way to seven world titles, 91 first-place finishes, and 155 podiums. Ferrari is displaying many of the cars Schumacher raced in, including the 1996 F310, the 1999 F399, the F1-2000, F2002, F2004, and the 2006 248 F1. In addition to race cars, the display also highlights some of the road cars that Schumacher worked on as a developer after he left Formula One. Using his knowledge and experience, he helped shape the dynamics of the 2007 430 Scuderia and the 2008 California. "Michael 50" was created with the help of the Keep Fighting Foundation, which recently launched an app that has a virtual museum and celebrates Michael and his legacy. According to a recent report, Schumacher is currently "in the very best of hands" and continues to battle back from his injuries. Ferrari did not give a specific time period for the exhibition, but mentioned it will be open for a "few months." Fans can buy tickets here.Related Video:

Lewis Hamilton needs to step up in his 200th F1 race

LONDON — Lewis Hamilton will start the 200th grand prix of his Formula One career in Belgium this weekend, but the triple world champion has smaller but more significant numbers on his mind. Refreshed from an August break in the Caribbean, including a trip to Cuba in his role as UNICEF ambassador, the Mercedes driver is 14 points behind championship leader Sebastian Vettel as he revs up for the second half of the season. A fifth victory of 2017 for the Briton would put the pressure back on Ferrari's Vettel, and Hamilton can celebrate another milestone by bagging pole position on Saturday at the long and fast Spa-Francorchamps circuit. That would see Hamilton, who sportingly relinquished third place to team mate Valtteri Bottas in Hungary before the summer shutdown, match the record of 68 poles set by Michael Schumacher with Ferrari in 2006. Mercedes has won the last two Belgian Grands Prix, with now-retired 2016 world champion Nico Rosberg triumphant from pole last year after Hamilton won in 2015. Nobody will be taking anything for granted, however, after Ferrari's one-two win in Budapest at the end of July. "On paper, people will assume that Spa should suit our car because it is a circuit where aerodynamic efficiency is extremely important," Mercedes team boss Toto Wolff said. "But assumptions are dangerous — we have seen too many times already this season that the form book can be rewritten from one weekend to the next. So we will be making no assumptions." Hamilton has won twice before at Spa, as has Vettel, but the track — a classic blast from the past — has not been particularly kind to him. In 2008, when he won his first title, the Briton was demoted from first to third after the race for cutting a chicane, with then Ferrari rival Felipe Massa savoring victory instead. Spa can often be a lottery, with its capricious weather, and rain could be a boon for Red Bull's Belgian-born Dutch teenager Max Verstappen, who can count on plenty of local support in what amounts to a home race. "I just love the track and it'll be nice seeing so many orange (Dutch) fans in the grandstands," he said. "Spa is my favorite track of the year. You have to get everything right but when you get a good lap it's very rewarding." Belgium could also be good for Ferrari's Kimi Raikkonen, who arrives with a new contract for 2018 in his pocket.

Ferrari celebrates at Hong Kong's Asia World Expo

More than 600 Ferrari models, representing every era of the famed automaker's production, celebrated 30 years of presence in Hong Kong with a gathering at the Asia World Expo this past weekend. The event marked the largest single gathering of Maranello's sports cars ever organized in China. The weekend culminated with Marc Gene, Scuderia Ferrari's test driver, unveiling the new 458 Speciale.
There are only about 1,700 Ferrari owners in China, and they boast an average age of just 35 years. The young clientele in the Asian market often take advantage of Ferrari's 'Tailor Made' bespoke program and they have a growing interest in racing. The automaker says that many will travel to the Mugello circuit in Italy to participate in the final event of the Asia Pacific series of the Ferrari Challenge in a couple weeks.
"I am pleased to be here to celebrate Ferrari's thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation," said President Luca di Montezemolo. The video shows hundreds of Ferraris, in popular white, yellow and red, being arranged indoors to form the Bauhinia Blakeana, a five-pedal flower that is the characteristic symbol of Hong Kong. Apparently owners of the more exclusive Blu Scozia, Avio Met and Vinaccia colors were asked to park outside. Scroll down below for a video and press release detailing the event.