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Liberty Walk stretches the notion of Ferrari's 360 and F430

Japan's Liberty Walk is the sort of outfit that will stop at nothing to turn heads, and this summer it's introducing wide body kits for the Ferrari 360 and F430 models. The bolt-on parts for the Ferraris are designed to divert opinions as much as provide aerodynamic gains. That big wing has to be good for something, you know. The body kits are priced the same in Japan; roughly $18,000 for the fiberglass kit with front, rear, and side parts, $22,000 for a carbon-fiber version, and $26,500 for the carbon kit with the big carbon wing. All of the parts can be bought separately, and an air suspension kit manufactured by the American company AirREX is available for $8,000. In case you have a tired old 360 Modena hanging around in severe need of upgrades, a Liberty Walk body kit might just be the thing to spruce it up. Related Video:

Where did Ferrari's new CEO come from? Cigarettes and money

At the close of the 2006 Formula One season, cigarette advertising was banned from the cars on the grid. Arguably the most prominent and widely recognized brand/car package was the red, black and white Marlboro logo that encompassed the Ferrari cars. Marlboros were marketed by the company then known as Phillip Morris. Phillip Morris became part of a conglomerate named Altria. The man who was the CEO of Altria at the time of the tobacco advertising ban, a man who had long been an exec at what was still just Phillip Morris during the 1980s and 1990s, when much of the truly exciting F1 racing occurred, was Louis C. Camilleri. Camilleri has been given the powers of the CEO by the board of Ferrari and is likely to be given the official job within days due to the unfortunate health-related circumstances of Sergio Marchionne. According to a story that appeared in November 2001 on Motorsport.com about the ban on tobacco advertising in Formula One, the organizing body of the sport, the FIA, released a statement that said, in part, "Today tobacco sponsorship remains an important source of revenue for a number of Formula 1 and World Rally Championship teams. The precise value of such sponsorship is hard to estimate but probably exceeds 350 million per year." Serious money. And as Camilleri, presumably, had more than a little something to do with the splashing of the Marlboro signage on the cars of drivers including Schumacher and Massa, his association with Ferrari probably had more to do with nicotine than gasoline. In October 2015 Ferrari's IPO was priced at $52 per share. At the beginning of 2018 the price was at $105.15; as of July 20, $140. Like any good billionaire, he is said to have a collection of Ferraris, though he isn't a "car guy" in the traditional sense of coming up in the business. (One of the Altria companies had been Kraft Foods, so he may know more than most about things like Velveeta.) But Ferrari is as much about serious money as it is about V12s nowadays, maybe more. Related Video:

Would you pay $2 million for a Ferrari F50? [w/video]

The F50 may not have been the finest of Ferrari's flagship supercars, but it remains a collector's commodity just the same – and its value keeps rising. F50s are already trading hands at upwards of $1 million apiece – and this year, at least one is expected to fetch upwards of $2.5 million. Ferrari launched the F50 in 1995 as the successor to the legendary F40 that came before. It eschewed the twin-turbo V8 that powered the 288 GTO and F40 for a naturally aspirated V12, setting the stage for the Enzo and LaFerrari that followed in the series. That high-revving 4.7-liter engine, according to Ferrari, was derived from the unit used in the actual F1 car from 1989 (known as the F1-89, naturally). This engine served as a stressed member of the chassis, mounted behind a carbon-fiber tub. With its removable hardtop, the F50 remains the only model in Maranello's flagship series (excluding the Enzo-based Maserati MC12) that offered an open cockpit. It was all very F1-like, but was barely any faster (if at all) than its iconic predecessor. Only 349 F50s were made, each carrying a half-million-dollar price tag. That would be a good $750k in today's money. Still, it is part of a highly collectible series. Only 349 were made, each carrying a half-million-dollar price tag that seemed astronomic at the time in the mid-'90s. That'd be about $750k in today's money, but it's still a far cry from what they're trading at these days. Last year alone, RM Sotheby's sold two F50s at auction: one in May at Villa d'Este for just under $1.4 million, and another at Pebble Beach (as part of the Pinnacle Portfolio) for nearly $2m. This compared to just a few years ago when they were selling for six figures, not seven, prior to 2013. At this early point in the year, two major auction houses have already announced consignments of F50s. RM has one (pictured above) on the docket that's estimated to sell for a good $1.5m. It's sure to be one of the top sellers in a couple of weeks at its sale in Paris during the Salon Retromobile (where Artcurial has another Ferrari for sale at over $30m). Gooding & Company has one lined up as part of the Tony Shooshani Collection. That example (depicted in the video below) was displayed at the 1995 Tokyo Motor Show and was owned by Jacques Swaters (of Ecurie Francorchamps fame). It has only 1,100 miles on the odometer and is expected to fetch between $2.5m and $2.9m, which would set a new record for the model.