Pristine 2004 Ferrari 360 Spider Convertible 2-door 3.6l on 2040-cars

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Ferrari F12 Berlinetta auction raises $1.5M for Hurricane Sandy relief

Ferrari has managed to raise $1.5 million for victims of Hurricane Sandy during an auction in Austin, Texas for the very first F12 Berlinetta in the US. The funds will go to the American Red Cross and be earmarked for Hurricane Sandy relief. Ferrari started bidding on the F12 at $315,888, but the most powerful production model from the company fetched $1.125 million by the time the gavel fell through bids sourced both in person and over the phone. The company also managed to raise a further $345,000 in in-kind donations before the auction began, and donors gave an additional $50,000 during the event itself.
Ferrari debuted the F12 Berlinetta at the 2012 Pebble Beach Concours d'Elegance, and the company is set to deliver its first model to a US customer in the second quarter of 2013. The automaker reminds its fans that it is still possible to donate to the Hurricane Sandy relief fund by visiting a special Ferrari section of the American Red Cross page. You can take a closer look at the full press release below for more information.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Custom-built Ferrari 412 is not easy on the eyes

The 1989 Ferrari 412 Pavesi Ventorosso is a one-off topless creation from Carrozzeria Pavesi, which isn't the most well-known Italian coachbuilder in history. Ventorosso stands for "Red Wind", which brings a tear to one's eye – much like the 'improvements' to the bodywork. To begin with, the front end isn't all that bad. The headlights seem to have been grabbed from the then-new Citroen XM, and they are far less squinty than the lights originally complementing the 412's pop-ups. But the further toward the rear you go, the more it all falls apart, as the rear end treatment inexplicably combines round 412 taillights with a black, Testarossa-like plastic slatting above them. The complete car is somehow similar to the Michelotti-designed Reliant Scimitar SS1, which is undeniably also a product of its time. Still, the 18,641-mile car is mentioned to be in perfect condition inside and out, and that has resulted in a nearly $137,000-price tag by the seller, Maranello Service in Calvatone, Italy. It is also noteworthy that the 5.0-liter Colombo V12 is mated to a manual gearbox, which isn't always the case with 400i/412 models. And the best thing? You cannot see the exterior when driving it. Related Video: