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ATS rises from the ashes with its gorgeous GT supercar

Here's a name we haven't heard from in a while: Automobili Turismo e Sport is throwing its name back as an entrant in the war of the supercars with its new GT, a coupe that serves as a successor to a never-produced gran turismo car from the 1960s. True to its rarified segment, just 12 models will be produced starting at about $1.33 million, each highly customized to the purchaser's tastes. The coupe is a successor to the 2500 GT, which was revealed at the 1963 Paris Motor Show but never went into production before the entire company shut down in 1964. ATS was launched by Carlo Chiti and Giotto Bizzarrini after leaving Ferrari in 1961 due to a dispute with Enzo Ferrari. The initial aim was to beat Ferrari, and the company managed to produce a Formula One racer and the mid-engine 2500 GT. Despite teasing several models in recent years, the GT will be the company's first new production supercar in nearly half a century. Today's version of the company is being run by ATS's design chief, Emanuele Bomboi, and Daniele Maritan, a former race car driver turned importer and distributor of fast sports cars. The company insists this rebirth "is not a 'nostalgia' operation" and says it has other ideas it plans to develop beyond the GT. Bombi formerly worked for Fiat and Bertone, and it shows in the GT's styling. "The side silhouette of this new Gran Turismo is charged with energy, with clean lines framing arched surfaces," the company says. "The outlines above the wheel are evocative while a clean flowing line divides the car's upper and lower halves. As with the original car's design, the windows provide a focus for the flanks of the car." The new car also borrows its predecessor's front spoiler, which runs the whole width of the car with the same blue Dragon of Bologna logo, with two stripes running along the bonnet. It gets a carbon fiber body and chassis for a curb weight of 2,866 pounds. Powering the GT is a 3.8-liter, twin-turbo V8 mounted behind the cabin that does 650 horsepower and 500 pound-feet of torque. Or, buyers can upgrade to a 700-horsepower version with 553 lb-ft of torque. Either is mated to a seven-speed dual-clutch transmission that drives the rear wheels. Zero to 60 time is around 3 seconds, and top speed is around 206 mph. Three driving modes are offered — Viaggio, Sport and Corsa — with each configuration changing the colors of the cockpit controls from blue, to yellow and red, respectively. Does that sound a lot like the McLaren 650S to you?

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari officially teases successor to Enzo throne

You're looking at our best view yet of the upcoming successor to the Ferrari Enzo. Rumors kicking around the web insist the new reigning monarch of the Italian kingdom will carry the "F150" name when it bows, otherwise known as the Special Limited Series. Word has it Ferrari has focused all of its experience in Formula One to create the new model. According to the manufacturer's official online magazine, the new ultracar will boast a carbon fiber monocoque chassis built in "an almost handmade style" using four types of the composite. We aren't sure exactly what that means, but the design should keep weight to a minimum.
Power should come courtesy of an 800 horsepower V12 engine married to a HY-KERS system good for an additional 100 hp. Early estimates say the creation will tip the scales at under 3,000 pounds, which means the vehicle will be a performance marvel. Sounds like a party.