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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Scuderia Corsa ready to recapture glory at Le Mans

There's nothing else in this world like endurance car racing. Be it a relatively short race like the 6 Hours of Nurburgring or 24-hour endeavors like Le Mans or Daytona, drivers and cars alike are put through long and grueling racing that either ends in triumph or heartbreak. At this year's Detroit Grand Prix, we had a chance to sit down with Scuderia Corsa drivers Alessandro Balzan and Christina Nielsen just hours before they left for France to participate in first practice for the 24 Hours of Le Mans. Scuderia Corsa competes in the IMSA WeatherTech Sportscar Championship team in the GT Daytona class. This is the second year Balzan and Nielsen have partnered, and the relationship has been fruitful. The pair won the class championship in 2016 and are currently sitting in second for 2017. Despite being in the sport longer, this will be Balzan's first attempt at Le Mans. The pair will be joined by American Bret Curtis in the race, usually racing against Balzan and Nielsen behind the wheel of a BMW. "There's a lot to prepare for with this race," Balzan said. "Christina raced there last year, so she's helping me prepare. It's not like any other race, even something like Daytona. There's a lot of preparation that goes into this race." Everything from food intake to sleep schedules has to be adjusted and set appropriately. There's 24 hours of on-track action bookended by pre-race prep and a post-race cool down. Your body and mind must adjust accordingly, and it's not as simple as drinking a few cups of coffee and munching on an energy bar. Scuderia Corsa is the defending class champion at Le Mans, though not with Nielsen behind the wheel. The team is backed by Ferrari and competes with 488 GT3s, a stripped out, lightweight, race-only version of the 488 GTB. The cars share a version the 3.9-liter turbocharged V8, but the rest of the car has been extensively modified, bearing little resemblance beyond styling. "The cars don't share much with the regular car," Balzan said. The interior is all removed and the suspension and aero are all different. It looks similar, but it's really changed. It drives like a totally different car." That's par for the course with GT cars. While they might share more in common with road cars than something like the Porsche 919 Hybrid prototype, the world of race cars and production cars are far removed. That said, Balzan and Nielsen both enjoy the road car correlation.

Jay Leno's Garage kicks off season 2 Wednesday

A few days ago, we wrote about the upcoming season of Jerry Seinfeld's Comedians in Cars Getting Coffee. Now the second season of Jay Leno's Garage is nearly here with a full 12-episode run. The previous season did well. The first episode was CNBC's most-watched original series ever, with 916,000 viewers tuning in when it aired in early October. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The first episode of season two launches on CNBC on Wednesday, June 15th, and it focuses on supercars. Nick Cannon is one of the stars in this week's episode, and he shows off his Ferrari California – a car which Cannon likes to drive at cruising speeds. The other guests during the second season include actor-turned-racecar-driver Patrick Dempsey, comedians Tim Allen and Dan Aykroyd, musician Brad Paisley, and Caitlyn and Kendall Jenner, according to TVNewser. Related Video: News Source: CNBC via AdweekImage Credit: Getty Images Auto News Celebrities Ferrari Special and Limited Editions Supercars Jay Lenos Garage jerry seinfeld cnbc