2004 Ferrari 360 Modena Coupe 2-door 3.6l on 2040-cars

Auto blog

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari 312PB looks amazing, sounds like you're ripping sheets

Whether it's Mozart, Beethoven or The Beatles, they all (arguably) pale in comparison to just the right engine note for many auto enthusiasts. Petrolicious has found one of the absolute best with its latest focus on a 1972 Ferrari 312PB.
The 312PB is important for more than just its ability to sound like an automotive symphony. It was also the final purpose-built prototype racer of the era from Ferrari before the Prancing Horse put its entire focus into Formula One. Maranello went out with a bang, though. The 312PB's design is simplicity itself with just a modified wedge shape combined with the necessary scoops and ducting to keep its 12-cylinder engine at full tune. The car won a string of races and scored the 1972 championship. Although even if it had been a loser, the racecar likely would have been famous just for its wonderful exhaust note.
In the video, Petrolicious expertly balances its interview with owner Steven Read with wonderful cinematography and just letting the Ferrari sing around the Willow Springs track. Crank up the volume and scroll down to get a wonderful earful of this sonorous vintage racer.

Drunk driver launches $385,000 Ferrari off of cliff

A young man made the bad decision to get behind the wheel of his supercar after having too much to drink in Austin, TX. According to KTBC, the Austin Police and Fire Departments responded to a single vehicle crash just after 2 am on January 13. When first responders arrived on the scene, they discovered a mangled Ferrari 458 Italia at the bottom of a 50 foot ravine. Also in the ravine were three bruised, sheepish-looking drunks. Detective Mike Jennings of the Austin Police Department's DWI unit told KTBC that the trio was lucky to be alive. "They are lucky that we didn't have three people that were killed or injured more seriously than they were," Jennings told KTBC. Witnesses reported they spotted the Ferrari flying along the dark, windy road at speeds approaching 100 miles per hour before the driver lost control and balled the Ferarri up at the bottom of the ravine. The driver, James Allen of nearby Georgetown, TX, told APD officers that he'd only had two beers that night. Clearly not buying his explanation, APD arrested Allen for driving while intoxicated. "Anybody that has ever talked to intoxicated people, they always remember two beers, it's always the first one they had and the last one they had, it's everything in between, a lot of times they often forget," said Detective Jennings. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: KTBC Auto News Ferrari Driving Safety Performance austin austin texas