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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Jock Clear, Lewis Hamilton's race engineer at Mercedes, moves to Ferrari

The HR office at the Ferrari Formula One team has been exceptionally busy this year, and the churn hasn't ceased. Just this month under new team principal Mauricio Arrivabene – the third team principal in 2014 – lead designer Nikolas Tombazis and engineering director Pat Fry were let go, and tire performance expert Hirohide Hamashima will leave the team at the end of the year. Now there's another batch of HR paperwork to be completed, but this is a new hire to join Sebastian Vettel and Esteban Gutierrez: Jock Clear, Lewis Hamilton's performance engineer this season at Mercedes AMG Petronas. Clear will take over Pat Fry's vacant role as head of engineering, and brings a Driver's World Championship pedigree with him, having helped Hamilton to his second title and Jacques Villeneuve to his sole title in 1997 with Williams. He hasn't joined the Scuderia yet, though; Ferrari is still negotiating with Mercedes to "secure his services as soon as possible." Clear will work in a totally revamped engineering department and report to technical director and ex-Lotus F1 man James Allison. The last time Ferrari went an entire season without a win was 1993. The team has attempted to hedge expectations for 2015, Fiat CEO Sergio Marchionne saying, "I think hopefully within the next 12 months we will remove all the baggage of uncertainty that is going to plague at least the initial phase of 2015." Hope springs yet, though: when Arrivabene was asked what he'd be happy with next year, he said, "two or three wins." News Source: ReutersImage Credit: Mark Thompson/Getty Images Hirings/Firings/Layoffs Motorsports Ferrari F1

Ferrari SUV is probably happening

Just a few weeks after another report that Ferrari has some sort of SUV or crossover in the works, Bloomberg releases its own report of the same thing. The news outlet spoke with anonymous sources that said the plan is to release an SUV in 2021. The sources said that it is still in the early days of development, and it could have either two or four doors, but it will be more spacious than the most capacious Ferrari on sale now, the GTC4 Lusso. It also will likely be aimed at the Asian market, and could sell as many as 2,000 units a year, which would make it easy for the company to continue increasing its sales, possibly past the 10,000-unit mark that exempts the company from some U.S. and European emissions regulations. The previous report from Car about the Ferrari utility went a little further in its predictions. Supposedly the utility will share the GTC4 Lusso's platform, which makes sense as it's the only all-wheel-drive platform in Ferrari's lineup. It will also likely have a V8 and possibly a hybrid variant. A hybrid version would fit in with Bloomberg's report that Ferrari is also planning on more hybrids in addition to the crossover for both more sales and to help meet emissions regulations if the company exceeds 10,000 units a year. Considering that Ferrari CEO Sergio Marchionne famously said he'd have to be shot before building a Ferrari SUV, it's a little surprising that Ferrari is headed this way. But if a company wants to expand sales, there's no easier way to do so than to offer some kind of crossover. Porsche learned that a long time ago, and now Lamborghini and Aston Martin are following suit. And if this Ferrari utility launches in 2021, it will be right about the same time that Marchionne plans to retire from Ferrari, so he'll sort of be able to keep his word. Related Video: Related Gallery Ferrari GTC4Lusso T: Paris 2016 View 17 Photos News Source: Bloomberg, CarImage Credit: Lorenzo Marcinno Ferrari Crossover SUV Future Vehicles Hybrid Luxury Performance