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Italian police foil plot to snatch Enzo Ferrari's body

Italian authorities on Tuesday said they had foiled a plot to steal the body of automotive legend Enzo Ferrari. That's Enzo Ferrari the man, not Ferrari Enzo Ferrari the supercar. Ferrari died in 1988 at age 90. He founded the company that produces some of the world's fastest and most expensive cars. Police in Nuoro on the island of Sardinia told a news conference that a gang had planned to snatch the body and demand a ransom from the Ferrari family or the company, Reuters and Italian news outlets reported. Authorities said the plot was discovered during an investigation into arms and drug trafficking. Helicopters and parachute regiment officers were used to execute 34 arrest warrants. Ferrari's body is interred above ground in a family mausoleum in Modena, near the Ferrari plant at Maranello in central Italy. Gang members had allegedly conducted several inspections of the burial site to plan the operation. The Ferrari founder has been in the news a lot recently. Two movie biopics are coming out, in which Robert De Niro and Hugh Jackman will each play the racing great.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Government/Legal Weird Car News Ferrari enzo ferrari

1957 Ferrari 335 S could set auction record at $30+ million

This car that could set the record for the highest price to be paid for an automobile at auction in 2016 – by the second month of the year, no less. It's a 1957 Ferrari 335 S Spider, and it's going up for sale at Artcurial in Paris next month, with an estimate topping $30 million. Though it may look a lot like the iconic 250 Testa Rossa that came out the same year, chassis number 0674 actually started out its life as a 315 S and fitted with coachwork by Scaglietti. After finishing sixth at Sebring and second in the Mille Miglia, it returned to Maranello and was upgraded to 335 S spec. The 3.8-liter V12 was enlarged to 4.1 liters, and its output swelled from 360 horsepower to nearly 400. Mike Hawthorn drove it at Le Mans that year, leading the race and setting a lap record before dropping down to fifth with mechanical troubles. It went on to compete in several more events as part of the factory Scuderia, helping it secure the title in 1957. It was then sold to famed US importer Luigi Chinetti who campaigned it for another couple of years, winning (among others) the 1958 Cuba Grand Prix with Stirling Moss and Masten Gregory behind the wheel. The 335 S was ultimately sold to noted collector Pierre Bardinon. Asked once why he didn't have a factory collection, Enzo Ferrari once said he had "no need" because "Bardinon has done it for me." That's high praise indeed, and the car remained one of the highlights of the Bardinon collection for over 40 years. Having liquidated the Baillon barnfind collection last year, the auction house estimates that this 335 S will sell for $30-34 million. That would not only set the bar very high for the year ahead, but could make it one of the highest price ever paid for a car at auction. 2014 saw a Ferrari 250 Testa Rossa sell for nearly $40 million, and a 250 GTO for $38 million. Behind them is Fangio's Mercedes W196 Silver Arrow that sold for nearly $30 million in 2013. The auction is set to take place during the Salon Retromobile in the French capital on February 5th. Among the other Prancing Horses that Artcurial has corralled for the event include a 1963 Ferrari 250 GT SWB Berlinetta (estimated at $10–13.2m), Gianni Agnelli's unique 1986 Ferrari Testrossa Spider ($750k-1m), and a 1962 Ferrari 250 GT Cabriolet Series 2 that belonged to the King of Morocco ($1.5-1.9m). So if it's a multi-million-dollar Ferrari you're after, Paris will be the place to be in a couple of weeks.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding