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2015 Chinese Grand Prix shines bright sun on the dark days of racing

Yes, we tuned into the Formula One Grand Prix in Shanghai China to see a race. But we all know we really tuned in to see if Ferrari, or any other team, could make it a competitive race with Mercedes-AMG Petronas. Based on qualifying, things didn't get off the best of starts: Lewis Hamilton made it four-out-of-four at the front, leading all three Free Practice sessions and then taking pole position in his Mercedes. Nico Rosberg is making the most of his time in the simulator, getting closer to Hamilton as the months go by. This time he lined up in second, just 0.042 in arrears. Ferrari did its best to temper expectations after Malaysia. Even though Sebastian Vettel qualified in third, almost a second behind Hamilton, the Scuderia's race pace is still considered a danger. Kimi Raikkonen's final hot lap went sour in Turn 3 and dropped the Finn to sixth place on the grid. In between the Ferraris, Williams is another team desperately working to maintain its advantage, and both of its drivers capitalized on Raikkonen's misfortune. Felipe Massa took fourth, Valtteri Bottas was in fifth. Daniel Ricciardo led the Infiniti Red Bull Racing charge in seventh, ahead of Romain Grosjean in the Lotus earning a spirits-lifting eighth. The two Saubers continue to show how good the Ferrari engine is, with Felipe Nasr taking ninth position and teammate Marcus Ericsson in tenth. Yet when the lights went out, so did the racing, for the most part. At the end of the first lap, because of some excellent moves by Raikkonen on both Williams' and a terrible start by Ricciardo that dropped him to seventeenth, the order was Hamilton, Rosberg, Vettel, Raikkonen, Massa, Bottas, Grosjean, Nasr, Ericsson, and Pastor Maldonado in the Lotus rounding out the top ten. At the end of the race, the only positions that had changed were the final two: Ricciardo had a laps-long battle with Ericsson, passing, getting repassed, then passing again to take ninth for good, with Ericsson finishing tenth. Maldonado suffered the worst in a battle with Jenson Button in the McLaren, when Button misjudged the entry into Turn 1 for a pass and clouted the back of the Lotus. Button was able to finish but Maldonado had to retire. Yes, there were some decent moments in between, like Bottas getting by Massa at the start, then Raikkonen getting past Massa in the first few corners and the Finn's move on Bottas also letting Massa through.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari makes 488 Pista official with 711 hp, racing tech, photos

Instead of letting the internet get the best of its new V8 Special Series coupe, a day after images leaked Ferrari released a batch of details and photos on its 488 Pista track-day weapon. The twin-turbo 3.9-liter V8 produces 720 of France's Cheval Vapeur, which equates to 710 of our U.S. horsepower, while torque churns in at 568 pound-feet. Those numbers outdo the 488 GTB by 50 hp and eight pound-feet, and will get the 488 Pista in its lightest guise from a standstill to 62 miles per hour in 2.85 seconds, with 124 mph arriving in 7.6 seconds. Maximum velocity tops out at 211 mph. We say "in its lightest guise" because Ferrari records the 488 Pista's weight as 2,821 pounds dry, but with an asterisk that explains said weight can only be achieved "With optional lightweight features." As of now we have no idea what those features are, but along with other lightweighting efforts like the carbon floor, they help amputate a total of 198 pounds compared to the weight of the standard 488. Ferrari says the goal was to make the upper reaches of the new Special Series V8 "easier to reach and control," so engineers poured the brand's racing toolbox over the 488 Pista. The front S-Duct and diffuser mimic the ramp angle on the 488 GTE World Endurance racer. The sixth evolution of Side-Slip Angle Control that oversees the electronic differential, the magnetorheological suspension, and the F1-Trac stability control, now incorporates Ferrari Dynamic Enhancer software that varies the brake caliper pressure. Even the livery was created to enhance the coupe's raciness, as if such ornamentation were needed. We've heard rumors that 488 Pista can lap Ferrari's Fiorano test track faster than the LaFerrari. A better comparison — one we're more eager to see, and one with a much better chance of happening — is that between Ferrari's latest and the McLaren 720S. Their specs are nearly identical. The McLaren produces 710 hp and 568 lb-ft from a 4.0-liter, twin-turbo V8, weighs 2,828 pounds in its lightest fitment, sprints to 62 mph in 2.9 seconds, to 124 mph in 7.8 seconds, and has a top speed of 211 mph. Things that make you go, hmmm... We'll be at the Ferrari booth at the Geneva Motor Show as soon as the lights go up on this one. Related Video: