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Ferrari looking to become even more exclusive

While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.

Ferrari 288 GTO to be auctioned by Mecum in Monterey

If you're a rather affluent person attending the Pebble Beach Concours d'Elegance this year, you may want to set aside some spending money. Mecum is offering this gorgeous Ferrari 288 GTO at its Monterey auction. For those that don't know about the 288 GTO, it is one of Ferrari's greatest supercars, frequently compared with its successor, the F40. The car was originally developed for the fast and dangerous Group B rally racing class and featured a twin-turbocharged 2.8 liter V8 making 400 horsepower. Not only that, but the steel tube-frame chassis was draped in cutting-edge carbon fiber and Kevlar body panels. This particular model has just over 11,000 kilometers on the clock. If anyone of us at our office had it, that number would be multiplied a few times over. And it would likely be a reasonably comfortable driver, since this one has the option package that added air conditioning, a stereo and power windows. The stereo might be a tad superfluous considering the likely sonorous powertrain in this machine. The car also carries certification from Ferrari's in-house certifier and restorer, Ferrari Classiche. All this could be yours provided you have the cash to back up your bids. Mecum is expecting the 288 GTO to bring between two and three million dollars. This falls in line with Hagerty Insurance's average valuation of $2,350,000. That sum is a significant jump from five years ago when Hemmings estimated a good model going for about $650,000. Related Video:

Ferrari presents new F1 car to challenge Mercedes

MARANELLO, Italy — Ferrari unveiled its new Formula One car on Friday, one that it hopes can finally end its title drought. Team principal Mattia Binotto and drivers Sebastian Vettel and Charles Leclerc were on stage for the presentation of the car, which has been named SF90 to commemorate the Italian manufacturer's 90th anniversary in 2019. They were joined by Ferrari chairman John Elkann and CEO Louis Camilleri. "The car embodies the latest state-of-the-art technology, reflects the new regulations for the coming season and is the fruit of the combined enormous work and talent of everyone in the Scuderia," Camilleri said. The new matte livery radiates the classic Ferrari red, with splashes of black and hardly any white. "I'm really excited, and I can't wait to get in," Vettel said. "I'm looking forward to this year. I think the team is on the right path, and hopefully we can continue improving." Vettel won the opening two races of the 2018 season and took pole position in three of the first four but Ferrari's performance waned as the year went on, enabling Mercedes to win a fifth straight drivers' title with Lewis Hamilton. Ferrari hasn't won a title since taking the 2008 constructors' championship, while Kimi Raikkonen claimed the team's last driver's title back in 2007. "Last season was our best in the last 10 years, yet we fell short of our objectives," Camilleri said. "Such a setback is never easy to swallow, but I assure you we look ahead with strong commitment and determination." It is Vettel's fifth season with Ferrari but Leclerc's first after replacing Raikkonen. "I'm extremely excited to start this new adventure," Leclerc said. "It's a dream since I was a child. It's a very emotional day for me." Binotto has also been promoted from chief technical officer, taking over from Maurizio Arrivabene. The season opens on March 17 at the Australian Grand Prix in Melbourne. Related Video: Featured Gallery Ferrari SF90 2019 Formula One car Motorsports Ferrari Racing Vehicles F1 Sebastian Vettel John Elkann